The Shmooze

Popchips: Racist, But Kosher?

By Renee Ghert-Zand

Popchips, via YouTube
Kutcher as ‘Darl,’ with Poo-poo.

Popchips execs didn’t have cultural sensitivity in mind when they had Ashton Kutcher (with brown-face make-up and a sing-song Indian accent) comically portray a Bollywood producer named Raj in the company’s latest advertising video. The commercial has been yanked and Popchips has apologized to the Indian-American community for its $1.5 million misstep.

The offending Popchips ad banks on the newly single Ashton Kutcher’s buzzed-about status in pop culture, placing him in a mock “World Wide Lovers Dating Service” viral video. If things don’t work out with Mila Kunis (that is, if there really is anything to work out), Kutcher will have to jump back into the dating scene sooner or later, right?

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