The Shmooze

Get Your Neoprene Joe Fresh Dress in NYC

By Renee Ghert-Zand

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Have you been on the lookout for an orange neoprene dress to wear to one of those upcoming holiday parties? How about a matching coat to go with it? Look no further! That ensemble, along with many of Joe Fresh’s other “signature pieces in the contemporary, sportswear, intimates and beauty categories,” has arrived in New York from the Great White North.

The brand’s creative director, Joe Mimran, recently entertained members of the press at the new Joe Fresh boutique in the Flatiron District, one of six locations opened or soon to open in Manhattan. (A Fifth Avenue flagship store is scheduled to welcome shoppers the coming spring.)

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