The Shmooze

Jewish Anchor Confuses Samuel L. Jackson With Lawrence Fishburne

By Anne Cohen

  • Print
  • Share Share

Sam Rubin needs to go back to sensitivity training.

The Jewish KTLA anchor, who once called out Mel Gibson on his anti-Semitic remarks, committed a major faux-pas yesterday when he confused Samuel L. Jackson with Lawrence Fishburne on-air.

It all started with Rubin asking Jackson, who stars in the upcoming “Robocop,” what the reaction to his Super Bowl ad was like, the New York Daily News reported.

“What Super Bowl commercial?” Jackson asked. (For reference, this is the Kia commercial that Lawrence Fishburne — Morpheus from “The Matrix” — starred in.)

Rubin can be seen looking off-camera clearly embarrassed. He awkwardly tried to diffuse the situation, but Jackson would have none of it.

“You’re as crazy as the people on Twitter,” the 65-year-old actor said. “I’m not Laurence Fishburne. We don’t all look alike. We may be all black and famous, but we all don’t look alike. You’re busted.”

Rubin tried to apologize, but Jackson interjected again.

“You’re the entertainment reporter for this station?” he asked. “And you don’t know the difference between me and Laurence Fishburne? There must be a very short line for your job.”

Rubin then tried to turn the conversation back to “Robocop.” Nope. Not happening.

Jackson, a spokesman for Capital One, then proceeded to give Rubin a cheat sheet for distinguishing black actors in commercials:

“There’s more than one black guy doing a commercial,” he pointed out. “I’m the ‘What’s in your wallet?’ black guy. Morgan Freeman is the other credit card black guy. You only hear his voice though so you probably won’t confuse him with Laurence Fishburne.”

Though the actor kept a smile on his face during the whole interaction, he was visibly annoyed. Rubin later publicly apologized his the misunderstanding, saying that Jackson’s tirade was “the shellacking I well deserved.”

“I pride myself on the fact — that unlike a lot of people who do this kind of work — more often than not, I really do know what I’m talking about,” he added. “I’m really embarrassed about (what happened), and I very much apologize to Samuel L. Jackson and anyone else who was offended for what was a very amateur mistake.”


Permalink | | Share | Email | Print | Filed under: jewish, lawrence fishburne, sam rubin, samuel l. jackson

The Jewish Daily Forward welcomes reader comments in order to promote thoughtful discussion on issues of importance to the Jewish community. In the interest of maintaining a civil forum, The Jewish Daily Forwardrequires that all commenters be appropriately respectful toward our writers, other commenters and the subjects of the articles. Vigorous debate and reasoned critique are welcome; name-calling and personal invective are not. While we generally do not seek to edit or actively moderate comments, our spam filter prevents most links and certain key words from being posted and The Jewish Daily Forward reserves the right to remove comments for any reason.




Find us on Facebook!
  • Mazel tov to Idina Menzel on making Variety "Power of Women" cover! http://jd.fo/f3Mms
  • "How much should I expect him and/or ask him to participate? Is it enough to have one parent reciting the prayers and observing the holidays?" What do you think?
  • New York and Montreal have been at odds for far too long. Stop the bagel wars, sign our bagel peace treaty!
  • Really, can you blame them?
  • “How I Stopped Hating Women of the Wall and Started Talking to My Mother.” Will you see it?
  • Taglit-Birthright Israel is redefining who they consider "Jewish" after a 17% drop in registration from 2011-2013. Is the "propaganda tag" keeping young people away?
  • Happy birthday William Shakespeare! Turns out, the Bard knew quite a bit about Jews.
  • Would you get to know racists on a first-name basis if you thought it might help you prevent them from going on rampages, like the recent shooting in Kansas City?
  • "You wouldn’t send someone for a math test without teaching them math." Why is sex ed still so taboo among religious Jews?
  • Russia's playing the "Jew card"...again.
  • "Israel should deal with this discrimination against Americans on its own merits... not simply as a bargaining chip for easy entry to the U.S." Do you agree?
  • For Moroccan Jews, the end of Passover means Mimouna. Terbhou ou Tse'dou! (good luck) How do you celebrate?
  • Calling all Marx Brothers fans!
  • What's it like to run the Palestine International Marathon as a Jew?
  • Does Israel have a racism problem?
  • from-cache

Would you like to receive updates about new stories?




















We will not share your e-mail address or other personal information.

Already subscribed? Manage your subscription.