The Shmooze

Scarlett Johansson's (Uncensored) SodaStream Super Bowl Ad

By Jana Banin

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(JTA) — Scarlett Johansson’s decision to act as spokesperson for the Israeli firm SodaStream has been controversial from the get-go. Forget the debate over whether or not it’s okay to represent a company with a factory in the West Bank, or whether or not Oxfam should ditch her, though. That’s all just fluff. The real controversy, it turns out, stems from four words the Jewish actress utters in the home soda maker’s upcoming Super Bowl ad.

“Sorry, Coke and Pepsi,” Johansson says at the end of the spot.

Fox, the network airing the big game on Feb. 2, was apparently worried this wouldn’t sit well with Big Soda and asked SodaStream to drop the line. The company grudgingly cooperated, but the uncensored version lives, of course, on YouTube.

More dramatic than the soda slam, in our opinion, is the line Johansson delivers prior to shedding her lab coat, revealing a sexy dress. ”If only I could make this message go viral,” she says suggestively. That one will air on game day.


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