The Shmooze

Scarlett Johansson to Star in SodaStream Superbowl Ad

By Jana Banin

  • Print
  • Share Share
Getty Images

(JTA) — Scarlett Johansson, faceless in the movie “Her,” has just landed a gig as the face of an Israeli company. According to The New York Times, the Jewish actress has been chosen as SodaStream’s “Global Spokesperson” and will star in its upcoming Super Bowl ad.

In the commercial, airing during the fourth quarter of the Super Bowl XLVIII on Fox on Feb. 2, Johansson will show us how the home soda maker works. The point is to ”demonstrate how easy it is, how sexy it is, to make your own soda,” said Daniel Birnbaum, chief executive at SodaStream International.

Who better to do that than the woman who was named Esquire’s “Sexiest Woman Alive” for 2013? It also doesn’t hurt that she’s had some practice.

Johansson has been a proud SodaStream user for a few years new, and has even gifted the machine to friends.

“I love carbonated water but hate the waste of bottles,” Johansson says in a behind-the-scenes clip for the upcoming commercial. Sounds like it’ll be far less controversial than the company’s last Super Bowl ad (their first), which showed a regular soda bottle exploding every time someone used SodaStream. It was seen as an assault on certain behemoth soda brands, and CBS ultimately refused to air it.

Check it out here:


Permalink | | Share | Email | Print | Filed under: superbowl, sodastream, scarlett johansson, jewish, israel

The Jewish Daily Forward welcomes reader comments in order to promote thoughtful discussion on issues of importance to the Jewish community. In the interest of maintaining a civil forum, The Jewish Daily Forwardrequires that all commenters be appropriately respectful toward our writers, other commenters and the subjects of the articles. Vigorous debate and reasoned critique are welcome; name-calling and personal invective are not. While we generally do not seek to edit or actively moderate comments, our spam filter prevents most links and certain key words from being posted and The Jewish Daily Forward reserves the right to remove comments for any reason.




Find us on Facebook!
  • Move over Dr. Ruth — there’s a (not-so) new sassy Jewish sex-therapist in town. Her name is Shirley Zussman — and just turned 100 years old.
  • From kosher wine to Ecstasy, presenting some of our best bootlegs:
  • Sara Kramer is not the first New Yorker to feel the alluring pull of the West Coast — but she might be the first heading there with Turkish Urfa pepper and za’atar in her suitcase.
  • About 1 in 40 American Jews will get pancreatic cancer (Ruth Bader Ginsberg is one of the few survivors).
  • At which grade level should classroom discussions include topics like the death of civilians kidnapping of young Israelis and sirens warning of incoming rockets?
  • Wanted: Met Council CEO.
  • “Look, on the one hand, I understand him,” says Rivka Ben-Pazi, a niece of Elchanan Hameiri, the boy that Henk Zanoli saved. “He had a family tragedy.” But on the other hand, she said, “I think he was wrong.” What do you think?
  • How about a side of Hitler with your spaghetti?
  • Why "Be fruitful and multiply" isn't as simple as it seems:
  • William Schabas may be the least of Israel's problems.
  • You've heard of the #IceBucketChallenge, but Forward publisher Sam Norich has something better: a #SoupBucketChallenge (complete with matzo balls!) Jon Stewart, Sarah Silverman & David Remnick, you have 24 hours!
  • Did Hamas just take credit for kidnapping the three Israeli teens?
  • "We know what it means to be in the headlines. We know what it feels like when the world sits idly by and watches the news from the luxury of their living room couches. We know the pain of silence. We know the agony of inaction."
  • When YA romance becomes "Hasidsploitation":
  • "I am wrapping up the summer with a beach vacation with my non-Jewish in-laws. They’re good people and real leftists who try to live the values they preach. This was a quality I admired, until the latest war in Gaza. Now they are adamant that American Jews need to take more responsibility for the deaths in Gaza. They are educated people who understand the political complexity, but I don’t think they get the emotional complexity of being an American Jew who is capable of criticizing Israel but still feels a deep connection to it. How can I get this across to them?"
  • from-cache

Would you like to receive updates about new stories?




















We will not share your e-mail address or other personal information.

Already subscribed? Manage your subscription.