If you’ve had to search for anything on Google today (which, let’s face it, you probably have), you have most likely encountered the Google Doodle honoring Raymond Loewy:
Known as the “father behind industrial design,” he would have celebrated his 120th birthday today. Born in France in 1893 to a Viennese Jewish father and a French non-Jewish mother, Loewy spent most of his professional career in the U.S, where his firm — Raymond Loewy Associates — became a haven for Jewish artists, architects and other design professionals fleeing the Nazi advance in Europe.
But really, his products speak for themselves: the Lucky Strike cigarette pack, Coca Cola vending machines, Greyhound bus and the logos for Shell and Exxon — among many many other things — all came out of this man’s head.
In the words of Time Magazine, he ”made products irresistible at a time when nobody really wanted to pay for anything.”
Don’t we all know that feeling. Happy 120th birthday to the father of streamlined design!