The Shmooze

Ben Stiller and James Franco's Arcade Fire Debut

By Anne Cohen

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James Franco can now add “appeared in an Arcade Fire video” to ever expanding resume. The James-of-all-trades opens the Canadian band’s promotional spot touting their new album “Reflektor” — directed by Roman Coppola no less — in a blazer slightly reminiscent of “A Night at the Roxbury.”

Fellow member of the tribe Ben Stiller also makes a cameo, along with Aziz Ansari, Zach Galifanakis, Bill Hader, Michael Cera and Bono.

It seems Arcade Fire has tapped into the only way to get an attention-span impaired generation to watch a 22-minute music video: throw in some appearances by instantly recognizable famous people.

Mission accomplished.


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