The Shmooze

Mercedes Angry at Hitler Run-Over Video

By Anne Cohen

  • Print
  • Share Share

Mercedes is less than pleased with a student-filmed phony advertisement depicting a young Hitler getting run over by a C-Class luxury sedan.

The video, filmed and released by German film school students for a competition sponsored in part by Mercedes-Benz, shows the car meandering around an Austrian village — Hitler’s hometown. We see the car break for two little blond girls who scatter out of the way before the engine revs up again, and the vehicle plows into young Adolf playing further down the road.

The image of adult Hitler (what could have been) flashes for a split-second upon impact, while the boy’s mother screams his name. “Detects dangers before they come up,” the end tag declares.

According to the Huffington Post, Mercedes spokesman Tobias Mueller, called the content “inappropriate,” and added that the company’s lawyers ordered the students to include a disclaimer noting that their video has absolutely no relation to their brand.

Asked about their project by the Independent, film students Tobias Haase, Jan Mettler, Lydia Lohse and Gun Aydemir replied: “Mercedes sells its cars on smart technology which prevents accidents. We wanted to pose the question of what might happen if technology had a soul.”


Permalink | | Share | Email | Print | Filed under: video, viral, mercedes, hitler, german, film students, ad

The Jewish Daily Forward welcomes reader comments in order to promote thoughtful discussion on issues of importance to the Jewish community. In the interest of maintaining a civil forum, The Jewish Daily Forwardrequires that all commenters be appropriately respectful toward our writers, other commenters and the subjects of the articles. Vigorous debate and reasoned critique are welcome; name-calling and personal invective are not. While we generally do not seek to edit or actively moderate comments, our spam filter prevents most links and certain key words from being posted and The Jewish Daily Forward reserves the right to remove comments for any reason.




Find us on Facebook!
  • Can you relate?
  • The Forverts' "Bintel Brief" advice column ran for more than 65 years. Now it's getting a second life — as a cartoon.
  • Half of this Hillel's members believe Jesus was the Messiah.
  • Vinyl isn't just for hipsters and hippies. Israeli photographer Eilan Paz documents the most astonishing record collections from around the world:http://jd.fo/g3IyM
  • Could Spider-Man be Jewish? Andrew Garfield thinks so.
  • Most tasteless video ever? A new video shows Jesus Christ dying at Auschwitz.
  • "It’s the smell that hits me first — musty, almost sweet, emanating from the green felt that cradles each piece of silver cutlery in its own place." Only one week left to submit! Tell us the story of your family's Jewish heirloom.
  • Mazel tov to Chelsea Clinton and Marc Mezvinsky!
  • If it's true, it's pretty terrifying news.
  • “My mom went to cook at the White House and all I got was this tiny piece of leftover raspberry ganache."
  • Planning on catching "Fading Gigolo" this weekend? Read our review.
  • A new initiative will spend $300 million a year towards strengthening Israel's relationship with the Diaspora. http://jd.fo/q3Iaj Is this money spent wisely?
  • Lusia Horowitz left pre-state Israel to fight fascism in Spain — and wound up being captured by the Nazis and sent to die at Auschwitz. Share her remarkable story — told in her letters.
  • Vered Guttman doesn't usually get nervous about cooking for 20 people, even for Passover. But last night was a bit different. She was cooking for the Obamas at the White House Seder.
  • from-cache

Would you like to receive updates about new stories?




















We will not share your e-mail address or other personal information.

Already subscribed? Manage your subscription.