The Shmooze

'Old Spice Man' Goes Israeli

By Anne Cohen

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Isaiah Mustafa, commonly known as “Old Spice Man,” the half naked ideal of masculinity used to sell deodorant, has gone Semitic. In a new commercial targeted to Israeli men who are, in his words, “brave, noble and magnificent,” and “eat manly foods like shawarma, matbucha and gefilte fish,” Mustafa takes machismo to a whole new level.

Check out his very manly six-pack below:

[via Heeb]

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