The Shmooze

Fashion Week: Max Azria's Runway

By Renee Ghert-Zand

  • Print
  • Share Share
Getty Images
Max Azria with a model at his Thursday Fashion Week show.

Models strutted the runway at Fashion Week at Lincoln Center today showcasing BCBGMAXAZRIA’s Spring 2013 collection, inspired by photographer Helmut Newton’s test Polaroid shots from a trip to San Tropez in 1978.

Max Azria’s wife Lubov Azria, who helps him design both the BCBGMAXAZRIA and the Hervé Léger lines, explained prior to the show that the graphic black-and-white contrast in the Newton photos would be evident in their new collection. She also predicted that dresses would be the highlight of the show, and of all of Fashion Week. “The dresses are a must-have,” said Lubov, BCBG’s chief creative officer, adding that the dresses play off of masculinity and femininity, with the juxtaposition of leather and lace.

Max Azria calls his new collection “fearless,” and in many ways this has as much — if not more — to do with business than with art. In explaining how the economy has impacted his work, he said, “Today we have to be totally crazy and make stuff that stands out. It takes so much more to get a consumer’s attention because they’re more careful about how they spend their money. We also try and make things very precise, bold and basic so that a woman can wear one item for a lot of different occasions. The color black rules everything.

The 63-year-old Azria, born in Tunisia, began in his career in France, where he was raised. In 1981, he arrived in Los Angeles, where he opened several women’s apparel retail boutiques. He launched BCBGMAXAZRIA in 1989, naming his company for the French slang phrase “bon chic, bon genre” (good style, good attitude). His first runway collection was shown at New York Fashion Week in 1996. Today, BCBGMAXAZRIA and Hervé Léger (Azria acquired the French couturier in 1998) are two of several labels under the Azria umbrella.

Azria has a strong following among celebrities. Among those who have been spotted on the red carpet and elsewhere in his designs are Sharon Stone, Fergie, January Jones, Kristen Bell, Dakota Fanning, Miley Cyrus, Vanessa Hudgens, Halle Berry, Alicia Keyes and Angelina Jolie.

The Azrias live in a 60-room mansion in the exclusive Holmby Hills section of Los Angeles, where they have plenty of room to host weekly Shabbat meals for their large family and many friends. “Sometimes there’s only five people, sometimes a hundred,” the 44-year-old, Ukraine-born Lubov told Harper’s Bazaar in 2009. “Over the years, Shabbat became bigger and bigger,” her husband explained. “It’s not an Orthodox Shabbat, it’s much more modern.” Among the regular Shabbat crowd are Max’s three adult children from his first marriage and his and Lubov’s three teenage daughters.


Permalink | | Share | Email | Print | Filed under: Max Azria, BCBGMAXAZRIA, Lubov Azria, Jewish, Helmut Newton

The Jewish Daily Forward welcomes reader comments in order to promote thoughtful discussion on issues of importance to the Jewish community. In the interest of maintaining a civil forum, The Jewish Daily Forwardrequires that all commenters be appropriately respectful toward our writers, other commenters and the subjects of the articles. Vigorous debate and reasoned critique are welcome; name-calling and personal invective are not. While we generally do not seek to edit or actively moderate comments, our spam filter prevents most links and certain key words from being posted and The Jewish Daily Forward reserves the right to remove comments for any reason.




Find us on Facebook!
  • "What I didn’t realize before my trip was that I would leave Uganda with a powerful mandate on my shoulders — almost as if I had personally left Egypt."
  • Is it better to have a young, fresh rabbi, or a rabbi who stays with the same congregation for a long time? What do you think?
  • Why does the leader of Israel's social protest movement now work in a beauty parlor instead of the Knesset?
  • What's it like to be Chagall's granddaughter?
  • Is pot kosher for Passover. The rabbis say no, especially for Ashkenazi Jews. And it doesn't matter if its the unofficial Pot Day of April 20.
  • A Ukrainian rabbi says he thinks the leaflets ordering Jews in restive Donetsk to 'register' were a hoax. But the disturbing story still won't die.
  • Some snacks to help you get through the second half of Passover.
  • You wouldn't think that a Soviet-Jewish immigrant would find much in common with Gabriel Garcia Marquez. But the famed novelist once helped one man find his first love. http://jd.fo/f3JiS
  • Can you relate?
  • The Forverts' "Bintel Brief" advice column ran for more than 65 years. Now it's getting a second life — as a cartoon.
  • Half of this Hillel's members believe Jesus was the Messiah.
  • Vinyl isn't just for hipsters and hippies. Israeli photographer Eilan Paz documents the most astonishing record collections from around the world:http://jd.fo/g3IyM
  • Could Spider-Man be Jewish? Andrew Garfield thinks so.
  • Most tasteless video ever? A new video shows Jesus Christ dying at Auschwitz.
  • "It’s the smell that hits me first — musty, almost sweet, emanating from the green felt that cradles each piece of silver cutlery in its own place." Only one week left to submit! Tell us the story of your family's Jewish heirloom.
  • from-cache

Would you like to receive updates about new stories?




















We will not share your e-mail address or other personal information.

Already subscribed? Manage your subscription.