The Shmooze

Israeli Startup Launches Facebook Death Contest

By Michael Kaminer

  • Print
  • Share Share
YouTube

Israelis are nothing if not practical. So maybe it’s no surprise that an Israeli startup’s behind a new app that sends private messages to one’s dearly beloved after death — or that the Facebook app’s creators are offering a chance at worldwide fame to the (un)lucky participant who dies first.

According to social media digest Mashable, the IfIDie app’s first user with the good fortune to expire after a buffer period of a few months “will have their message shared with the If I Die app community and media outlets.” The app’s tagline: “What will you leave behind?”

The contest page, at IfIDie1st.com, proclaims that “up until now, you either had to be executed or to be a huge star in order to leave famous last words. Now, with if i die 1st, you have a real chance to leave a message to be heard by the world. Only catch is, you won’t live to enjoy the moment. But at least you’ll know that if you go unexpectedly, it will be in style.”

Since the company is run from the Holy Land, the Shmooze asked — with tongue partially in cheek — will services like Kaddish come next for IfIDie users? “We will continue to expand our services in the digital world, and an annual virtual Kaddish should be one of them,” responded Eran Alfonta, one of its founders.

While Mashable treated the site launch with a straight face, IfIDie’s connection to a pair of Israeli marketing firms — both credited on the site — seems to raise a few questions. The Mizbala Group specializes in “guerrilla and experimental marketing,” and premiered the IfIDie idea at TED, the annual ideas conference, last year. And twentythree is a Tel Aviv advertising agency that creates provocative online campaigns.

Could the whole thing just be a stunt to die for?

Watch the Creepy Contest Promo Video:


Permalink | | Share | Email | Print | Filed under: IfIDie, Facebook, Death

The Jewish Daily Forward welcomes reader comments in order to promote thoughtful discussion on issues of importance to the Jewish community. In the interest of maintaining a civil forum, The Jewish Daily Forwardrequires that all commenters be appropriately respectful toward our writers, other commenters and the subjects of the articles. Vigorous debate and reasoned critique are welcome; name-calling and personal invective are not. While we generally do not seek to edit or actively moderate comments, our spam filter prevents most links and certain key words from being posted and The Jewish Daily Forward reserves the right to remove comments for any reason.




Find us on Facebook!
  • “You can plagiarize the Bible, can’t you?” Jill Sobule says when asked how she went about writing the lyrics for a new 'Yentl' adaptation. “A couple of the songs I completely stole." Share this with the theater-lovers in your life!
  • Will Americans who served in the Israeli army during the Gaza operation face war crimes charges when they get back home?
  • Talk about a fashion faux pas. What was Zara thinking with the concentration camp look?
  • “The Black community was resistant to the Jewish community coming into the neighborhood — at first.” Watch this video about how a group of gardeners is rebuilding trust between African-Americans and Jews in Detroit.
  • "I am a Jewish woman married to a non-Jewish man who was raised Catholic, but now considers himself a “common-law Jew.” We are raising our two young children as Jews. My husband's parents are still semi-practicing Catholics. When we go over to either of their homes, they bow their heads, often hold hands, and say grace before meals. This is an especially awkward time for me, as I'm uncomfortable participating in a non-Jewish religious ritual, but don't want his family to think I'm ungrateful. It's becoming especially vexing to me now that my oldest son is 7. What's the best way to handle this situation?" http://jd.fo/b4ucX What would you do?
  • Maybe he was trying to give her a "schtickle of fluoride"...
  • It's all fun, fun, fun, until her dad takes the T-Bird away for Shabbos.
  • "Like many Jewish people around the world, I observed Shabbat this weekend. I didn’t light candles or recite Hebrew prayers; I didn’t eat challah or matzoh ball soup or brisket. I spent my Shabbat marching for justice for Eric Garner of Staten Island, Michael Brown of Ferguson, and all victims of police brutality."
  • Happy #NationalDogDay! To celebrate, here's a little something from our archives:
  • A Jewish couple was attacked on Monday night in New York City's Upper East Side. According to police, the attackers flew Palestinian flags.
  • "If the only thing viewers knew about the Jews was what they saw on The Simpsons they — and we — would be well served." What's your favorite Simpsons' moment?
  • "One uncle of mine said, 'I came to America after World War II and I hitchhiked.' And Robin said, 'I waited until there was a 747 and a kosher meal.'" Watch Billy Crystal's moving tribute to Robin Williams at last night's #Emmys:
  • "Americans are much more focused on the long term and on the end goal which is ending the violence, and peace. It’s a matter of zooming out rather than debating the day to day.”
  • "I feel great sorrow about the fact that you decided to return the honor and recognition that you so greatly deserve." Rivka Ben-Pazi, who got Dutchman Henk Zanoli recognized as a "Righteous Gentile," has written him an open letter.
  • Is there a right way to criticize Israel?
  • from-cache

Would you like to receive updates about new stories?




















We will not share your e-mail address or other personal information.

Already subscribed? Manage your subscription.