The Shmooze

Gwyneth Paltrow’s ‘Perfect’ $90 T-Shirt

By Kristi Goldade

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The Shmooze knows how tough it can be to find a decent white tee—but luckily we’ve got Gwyneth Paltrow and her fashion team at GOOP to help. For $90 you can buy “the perfect t-shirt,” which, in the GOOPy language of Paltrow’s “lifestyle community” website, is “inspired by tuxedo tailoring,” with “grosgrain piping” added, “modernizing this essential wardrobe staple.”

New York Daily News reports that the Goop Tee is one of the first of many items that will bear the GOOP brand, a platform Paltrow created to share “really useful information” and advice she learned over the years of her “amazing, super, fortunate life.”

But come on, Gwyneth. Ninety dollars?

Paltrow, the Academy award winner/Glee star/lady who names her kid Apple, has received her fair share of flak for GOOP. The site promotes itself as a lifestyle publication, but feels more aspirational than practical with categories like “Make” (“The other day I had the great fortune of getting a kick-ass cooking lesson from James Beard nominee Keith Rhodes…”) and “Get” (Not sure what to buy your man? Get him a Budnitz No.1 Titanium bike for $5,600).

In this economy we’re lucky to splurge on a meal out, much less a t-shirt that would eat up an entire day’s check for most workaday folks. And an informal poll at Style Bistro confirms our hesitation — only 16% of shoppers are willing purchasers, saying, “Sure! I love Gwyneth and she has great taste.”

The Shmooze is casts its vote with the majority: “No way! $90 for a t-shirt?”

That’s right, Style Bistro. We mortals are unable (unwilling?) to bankroll Gwyneth’s $3,606.50-a-day lifestyle.


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