The Shmooze

Remembering ‘Price Is Right’ Creator Bob Stewart

By Michael Kaminer

  • Print
  • Share Share
Getty Images

I was so obsessed with game shows like “The Price Is Right” as a 1970s kid that I would fake illness, skip school, and play along at home. Until today, I had no idea that the show’s creator, Bob Stewart, was born Isidore Steinberg to Russian immigrants. But I should have figured that a show in which people obsess about the cost of goods would have come from a Jewish brain.

Stewart — who changed his name “after being rejected for a television job because he believed the employer was anti-Semitic,” according to The New York Times — died on May 4. Along with “The Price is Right,” his hit shows included “Password,” “To Tell the Truth,” and “The $10,000 Pyramid,” which eventually adjusted for inflation to become “The $100,000 Pyramid.”

Stewart was standing in front of a store window in Manhattan in 1955, listening to people wonder what a piece of furniture costs, when the idea for “The Price Is Right” popped into his head, the Times said he told a biographer.

Through his company, Bob Stewart Productions, Stewart created 15 shows before retiring in 1991, according to the Los Angeles Times. They included such 1970s titles as “Three on a Match,” “Jackpot,” “Winning Streak” and “The Love Experts.”

Stewart was inducted into the Academy of Television Arts & Sciences Hall of Fame in 2010, the Times wrote.


Permalink | | Share | Email | Print | Filed under: The Price Is Right, Isidore Steinberg, Bob Stewart

The Jewish Daily Forward welcomes reader comments in order to promote thoughtful discussion on issues of importance to the Jewish community. In the interest of maintaining a civil forum, The Jewish Daily Forwardrequires that all commenters be appropriately respectful toward our writers, other commenters and the subjects of the articles. Vigorous debate and reasoned critique are welcome; name-calling and personal invective are not. While we generally do not seek to edit or actively moderate comments, our spam filter prevents most links and certain key words from being posted and The Jewish Daily Forward reserves the right to remove comments for any reason.




Find us on Facebook!
  • A new Gallup poll shows that only 25% of Americans under 35 support the war in #Gaza. Does this statistic worry you?
  • “You will stomp us into the dirt,” is how her mother responded to Anya Ulinich’s new tragicomic graphic novel. Paul Berger has a more open view of ‘Lena Finkle’s Magic Barrel." What do you think?
  • PHOTOS: Hundreds of protesters marched through lower Manhattan yesterday demanding an end to American support for Israel’s operation in #Gaza.
  • Does #Hamas have to lose for there to be peace? Read the latest analysis by J.J. Goldberg.
  • This is what the rockets over Israel and Gaza look like from space:
  • "Israel should not let captives languish or corpses rot. It should do everything in its power to recover people and bodies. Jewish law places a premium on pidyon shvuyim, “the redemption of captives,” and proper burial. But not when the price will lead to more death and more kidnappings." Do you agree?
  • Slate.com's Allison Benedikt wrote that Taglit-Birthright Israel is partly to blame for the death of American IDF volunteer Max Steinberg. This is why she's wrong:
  • Israeli soldiers want you to buy them socks. And snacks. And backpacks. And underwear. And pizza. So claim dozens of fundraising campaigns launched by American Jewish and Israeli charities since the start of the current wave of crisis and conflict in Israel and Gaza.
  • The sign reads: “Dogs are allowed in this establishment but Zionists are not under any circumstances.”
  • Is Twitter Israel's new worst enemy?
  • More than 50 former Israeli soldiers have refused to serve in the current ground operation in #Gaza.
  • "My wife and I are both half-Jewish. Both of us very much felt and feel American first and Jewish second. We are currently debating whether we should send our daughter to a Jewish pre-K and kindergarten program or to a public one. Pros? Give her a Jewish community and identity that she could build on throughout her life. Cons? Costs a lot of money; She will enter school with the idea that being Jewish makes her different somehow instead of something that you do after or in addition to regular school. Maybe a Shabbat sing-along would be enough?"
  • Undeterred by the conflict, 24 Jews participated in the first ever Jewish National Fund— JDate singles trip to Israel. Translation: Jews age 30 to 45 travelled to Israel to get it on in the sun, with a side of hummus.
  • "It pains and shocks me to say this, but here goes: My father was right all along. He always told me, as I spouted liberal talking points at the Shabbos table and challenged his hawkish views on Israel and the Palestinians to his unending chagrin, that I would one day change my tune." Have you had a similar experience?
  • "'What’s this, mommy?' she asked, while pulling at the purple sleeve to unwrap this mysterious little gift mom keeps hidden in the inside pocket of her bag. Oh boy, how do I answer?"
  • from-cache

Would you like to receive updates about new stories?




















We will not share your e-mail address or other personal information.

Already subscribed? Manage your subscription.