The Shmooze

Hitler Appears in Shampoo Ad for ‘Real Men’

By Michael Kaminer

  • Print
  • Share Share

After refusing to yank an ad in which Adolf Hitler extols a shampoo brand’s masculine virtues, Istanbul-based advertising agency MARKA confirmed today that the commercial for Biomen “would not be aired again and had also been removed from the company‘s web site,” according to EuropeOnline.

In the commercial, which had aired on Turkish television, der Fuhrer gesticulates wildly while a gruff, dubbed-in voice harangues viewers that “If you’re not wearing women’s clothes, you shouldn’t be using women’s shampoo either. Here it is. A real man’s shampoo. Biomen. Real men use Biomen.”

Reaction was predictably furious from organizations like the Anti-Defamation League, which had called on Turkey’s government to “make clear the offensive nature of this advertisement….The use of images of the violently anti-Semitic dictator who was responsible for the mass murder of 6 million Jews and millions of others in the Holocaust to sell shampoo is a disgusting and deplorable marketing ploy,” ADL national director Abraham Foxman said in a statement Friday, according to the NY Daily News.

The Turkish Jewish community group Turk Musevi Cemaati and the Turkish Rabbinate condemned in a joint statement last week the use of footage of Hitler in the shampoo advertisement as “beyond all ethics and a huge insult to human rights… We believe and expect that the necessary sensitivity will be shown and the correction will be made soon,” according to EuropeOnline.


Permalink | | Share | Email | Print | Filed under: Hitler, Biomen, Shampoo

The Jewish Daily Forward welcomes reader comments in order to promote thoughtful discussion on issues of importance to the Jewish community. In the interest of maintaining a civil forum, The Jewish Daily Forwardrequires that all commenters be appropriately respectful toward our writers, other commenters and the subjects of the articles. Vigorous debate and reasoned critique are welcome; name-calling and personal invective are not. While we generally do not seek to edit or actively moderate comments, our spam filter prevents most links and certain key words from being posted and The Jewish Daily Forward reserves the right to remove comments for any reason.




Find us on Facebook!
  • When is a legume not necessarily a legume? Philologos has the answer.
  • "Sometime in my childhood, I realized that the Exodus wasn’t as remote or as faceless as I thought it was, because I knew a former slave. His name was Hersh Nemes, and he was my grandfather." Share this moving Passover essay!
  • Getting ready for Seder? Chag Sameach! http://jd.fo/q3LO2
  • "We are not so far removed from the tragedies of the past, and as Jews sit down to the Seder meal, this event is a teachable moment of how the hatred of Jews-as-Other is still alive and well. It is not realistic to be complacent."
  • Aperitif Cocktail, Tequila Shot, Tom Collins or Vodka Soda — Which son do you relate to?
  • Elvis craved bacon on tour. Michael Jackson craved matzo ball soup. We've got the recipe.
  • This is the face of hatred.
  • What could be wrong with a bunch of guys kicking back with a steak and a couple of beers and talking about the Seder? Try everything. #ManSeder
  • BREAKING: Smirking killer singled out Jews for death in suburban Kansas City rampage. 3 die in bloody rampage at JCC and retirement home.
  • Real exodus? For Mimi Minsky, it's screaming kids and demanding hubby on way down to Miami, not matzo in the desert.
  • The real heroines of Passover prep aren't even Jewish. But the holiday couldn't happen without them.
  • Is Handel’s ‘Messiah’ an anti-Semitic screed?
  • Meet the Master of the Matzo Ball.
  • Pierre Dulaine wants to do in his hometown of Jaffa what he did for kids in Manhattan: teach them to dance.
  • "The first time I met Mick Jagger, I said, 'Those are the tackiest shoes I’ve ever seen.'” Jewish music journalist Lisa Robinson remembers the glory days of rock in her new book, "There Goes Gravity."
  • from-cache

Would you like to receive updates about new stories?




















We will not share your e-mail address or other personal information.

Already subscribed? Manage your subscription.