The Shmooze

Hitler Appears in Shampoo Ad for ‘Real Men’

By Michael Kaminer

  • Print
  • Share Share

After refusing to yank an ad in which Adolf Hitler extols a shampoo brand’s masculine virtues, Istanbul-based advertising agency MARKA confirmed today that the commercial for Biomen “would not be aired again and had also been removed from the company‘s web site,” according to EuropeOnline.

In the commercial, which had aired on Turkish television, der Fuhrer gesticulates wildly while a gruff, dubbed-in voice harangues viewers that “If you’re not wearing women’s clothes, you shouldn’t be using women’s shampoo either. Here it is. A real man’s shampoo. Biomen. Real men use Biomen.”

Reaction was predictably furious from organizations like the Anti-Defamation League, which had called on Turkey’s government to “make clear the offensive nature of this advertisement….The use of images of the violently anti-Semitic dictator who was responsible for the mass murder of 6 million Jews and millions of others in the Holocaust to sell shampoo is a disgusting and deplorable marketing ploy,” ADL national director Abraham Foxman said in a statement Friday, according to the NY Daily News.

The Turkish Jewish community group Turk Musevi Cemaati and the Turkish Rabbinate condemned in a joint statement last week the use of footage of Hitler in the shampoo advertisement as “beyond all ethics and a huge insult to human rights… We believe and expect that the necessary sensitivity will be shown and the correction will be made soon,” according to EuropeOnline.


Permalink | | Share | Email | Print | Filed under: Hitler, Biomen, Shampoo

The Jewish Daily Forward welcomes reader comments in order to promote thoughtful discussion on issues of importance to the Jewish community. In the interest of maintaining a civil forum, The Jewish Daily Forwardrequires that all commenters be appropriately respectful toward our writers, other commenters and the subjects of the articles. Vigorous debate and reasoned critique are welcome; name-calling and personal invective are not. While we generally do not seek to edit or actively moderate comments, our spam filter prevents most links and certain key words from being posted and The Jewish Daily Forward reserves the right to remove comments for any reason.




Find us on Facebook!
  • Israelis are taking up the #IceBucketChallenge — with hummus.
  • In WWI, Jews fought for Britain. So why were they treated as outsiders?
  • According to a new poll, 75% of Israeli Jews oppose intermarriage.
  • Will Lubavitcher Rabbi Moshe Wiener be the next Met Council CEO?
  • Angelina Jolie changed everything — but not just for the better:
  • Prime Suspect? Prime Minister.
  • Move over Dr. Ruth — there’s a (not-so) new sassy Jewish sex-therapist in town. Her name is Shirley Zussman — and just turned 100 years old.
  • From kosher wine to Ecstasy, presenting some of our best bootlegs:
  • Sara Kramer is not the first New Yorker to feel the alluring pull of the West Coast — but she might be the first heading there with Turkish Urfa pepper and za’atar in her suitcase.
  • About 1 in 40 American Jews will get pancreatic cancer (Ruth Bader Ginsberg is one of the few survivors).
  • At which grade level should classroom discussions include topics like the death of civilians kidnapping of young Israelis and sirens warning of incoming rockets?
  • Wanted: Met Council CEO.
  • “Look, on the one hand, I understand him,” says Rivka Ben-Pazi, a niece of Elchanan Hameiri, the boy that Henk Zanoli saved. “He had a family tragedy.” But on the other hand, she said, “I think he was wrong.” What do you think?
  • How about a side of Hitler with your spaghetti?
  • Why "Be fruitful and multiply" isn't as simple as it seems:
  • from-cache

Would you like to receive updates about new stories?




















We will not share your e-mail address or other personal information.

Already subscribed? Manage your subscription.