The Shmooze

She’s Everywhere! Mayim Bialik’s Old Navy Ad

By Renee Ghert-Zand

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We can now add CFO (as in “Chief Floral Officer”) to Mayim Bialik’s blossoming curriculum vitae. The “Big Bang Theory” actress, neuroscientist, mommy, blogger, kosher vegan connoisseur, and attachment parenting expert can now be seen hocking spring dresses in a short Old Navy commercial.

Bialik appears in the spot wearing a frumpy frock and floppy hat in pastel blue, pink and yellow. She operates a remote control that directs “bee bots” to “put the petals to the metal” and color Old Navy’s “Hello” dresses in bright colors and prints.

Okay, The Shmooze gets the flowery nod here to Bialik’s child actor career as television’s quirky “Blossom.” (Joey Lawrence, her co-star from the show, is also in the commercial.) But we’re kind of left scratching our heads wondering why she agreed to do this. Did Old Navy make her an offer she couldn’t refuse, even if it meant taking precious time away from her engaging in positive discipline and elimination communication with her young sons?

Watch Mayim Bialik Welcome the Spring


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