The Shmooze

Ferris Bueller Now Drives a Honda CR-V

By Renee Ghert-Zand

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The Shmooze has been wondering what product would be featured in the new Superbowl ad in which Matthew Broderick is reprising his role as Ferris Bueller. Well, now that the full commercial is out online, it seems we could have guessed from Broderick’s teaser line, “How can I handle work on a day like today?”

The ad is for a car — not the sweet Ferrari 250 GT California we remember from “Ferris Bueller’s Day Off,” but something more suited to a 49-year-old actor and father of three. Broderick is hocking the Honda CR-V. And like the Ferrari, it is red.

The extended version of the commercial, already viewed on YouTube four million times, is a two minute and 24 second trip down memory lane for those of us who came of age in the 1980s, as the ad recreates many key scenes and lines from the original film — albeit with a contemporary twist.

This may just be a clever and entertaining way to sell cars, but it’s also a good way to remind us aging kids of the important lesson the mischievous Bueller/Broderick aims to teach us: “Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it.”

Watch the Full Commercial:


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