The Shmooze

Ferris Bueller Returns in Superbowl Ad

By Renee Ghert-Zand

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Life moves pretty fast: It seems like just yesterday that Ferris Bueller was taking the day off. But, believe it or not, that was already 26 years ago. And now the righteous dude is back, but it’s not clear yet what he is up to this time.

A teaser video released on Thursday indicates that Matthew Broderick, now 49, will be reprising his role as Bueller in a Superbowl ad. What product will he be hocking? It’s impossible to tell from the very short snippet shown. All we see is a middle-aged Bueller/Broderick, looking bleary-eyed and wearing a white terrycloth robe, opening the curtains on a window. His one line, “How can I handle work on a day like today?” brings back memories, but isn’t too revealing.

“The devil-may-care attitude is fine for an 18-year-old sausage king of Chicago, but scheming elusiveness is somewhat less appealing in an adult,” noted NY Mag’s Vulture. “…So, what do you think a middle-aged Bueller (Bueller? Bueller?) could advertise that wouldn’t just make you feel horribly old?”

We could spend all our time until the big game feeling old and speculating…or not. After all, we’ve waited for Bueller’s next scheme since 1986, so we can surely wait until February 5 to find out what it is.

Watch the Teaser:


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