It used to be that if someone asked you if you wanted to shack up on the beach in Tel Aviv, there would have been a good chance they were rudely propositioning you. But now, they could very well be assisting you in making upscale hotel reservations for your trip to the Big Orange.
Looking to the pixel hotel trend that started in Austria (a pixel hotel has rooms scattered around the city in unconventional and abandoned locations, like old storefronts, former workshops, hidden courtyards, or even on boats), the Atlas hotel chain and the Tel Aviv municipality have announced that they will be upcycling lifeguard shacks on the Bograshov beach into boutique lodgings. Talk about a beachfront view!
Lilach Chitayat, Anat Safran, and Alan Chitayat are the designers for the project, and they hope to “pixelate” areas beyond the beach. They envision similar projects in the Jaffa Port, Neve Tzedek and water towers all around the country.