A New York vodka billboard featuring the slogan “Christmas Quality, Hannukah Pricing,” was quickly removed after the Anti-Defamation League criticized it as anti-Semitic, news reports said.
One billboard for Wodka vodka was taken down from a prominent spot overlooking the West Side Highway in Manhattan, the New York Times reported.
The ad, part of a campaign, features two dogs, one wearing a Santa cap and one wearing a yarmulke with the message “Christmas Quality, Hanukah Pricing.” According to the ADL, the billboards were featured in several locations in New York.
“In a crude and offensive way of trying to make a point that their vodka is high quality and inexpensive, the billboards evoke a Jewish holiday to imply something that is cheap and of lesser value when compared to the higher value of a Christian holiday,” Ron Meier, ADL’s New York Regional director, said in a statement.
“Particularly with the long history of anti-Semitic stereotypes about Jews and money, with the age-old notion that Jews are cheap, to use the Jewish holiday in dealing with issues of money is clearly insensitive and inappropriate.”
On Wodka’s website, other ads include a sheep wearing a sombrero with the message “Escort quality, Hooker pricing.”