The Shmooze

Israel’s Tourism Ministry Courts Martha Stewart

By Nathan Burstein

  • Print
  • Share Share
Getty Images

They’ve arranged visits by Chilean miners and “House” stars, and now the busy bees at Israel’s tourism ministry have their eyes on Martha Stewart and Oprah.

As part of a new push to bring celebrity visitors to Israel, the ministry has created a special “hospitality unit” to woo famous foreigners, Yediot Aharonot reported recently. The Israeli newspaper says the unit now has its sights set on the two daytime TV stars, and is working hard to secure a visit by Oprah, who theoretically might film the trip for OWN, her struggling new cable network.

The prospects might be better, at least in the short term, with Stewart. The tourism ministry was apparently tipped off that the TV host has been invited to visit friends in Israel next month, and has reached out in hopes that she might film episodes of her show during the trip.

“Negotiations with Stewart are taking place behind the scenes,” Yediot reports, playfully envisioning scenes of Stewart cooking on Masada, or sharing interior-design tips in front of the Western Wall.


Permalink | | Share | Email | Print | Filed under: Tourism, Oprah Winfrey, OWN, Martha Stewart, Israel

The Jewish Daily Forward welcomes reader comments in order to promote thoughtful discussion on issues of importance to the Jewish community. In the interest of maintaining a civil forum, The Jewish Daily Forwardrequires that all commenters be appropriately respectful toward our writers, other commenters and the subjects of the articles. Vigorous debate and reasoned critique are welcome; name-calling and personal invective are not. While we generally do not seek to edit or actively moderate comments, our spam filter prevents most links and certain key words from being posted and The Jewish Daily Forward reserves the right to remove comments for any reason.




Find us on Facebook!
  • Can you relate?
  • The Forverts' "Bintel Brief" advice column ran for more than 65 years. Now it's getting a second life — as a cartoon.
  • Half of this Hillel's members believe Jesus was the Messiah.
  • Vinyl isn't just for hipsters and hippies. Israeli photographer Eilan Paz documents the most astonishing record collections from around the world:http://jd.fo/g3IyM
  • Could Spider-Man be Jewish? Andrew Garfield thinks so.
  • Most tasteless video ever? A new video shows Jesus Christ dying at Auschwitz.
  • "It’s the smell that hits me first — musty, almost sweet, emanating from the green felt that cradles each piece of silver cutlery in its own place." Only one week left to submit! Tell us the story of your family's Jewish heirloom.
  • Mazel tov to Chelsea Clinton and Marc Mezvinsky!
  • If it's true, it's pretty terrifying news.
  • “My mom went to cook at the White House and all I got was this tiny piece of leftover raspberry ganache."
  • Planning on catching "Fading Gigolo" this weekend? Read our review.
  • A new initiative will spend $300 million a year towards strengthening Israel's relationship with the Diaspora. http://jd.fo/q3Iaj Is this money spent wisely?
  • Lusia Horowitz left pre-state Israel to fight fascism in Spain — and wound up being captured by the Nazis and sent to die at Auschwitz. Share her remarkable story — told in her letters.
  • Vered Guttman doesn't usually get nervous about cooking for 20 people, even for Passover. But last night was a bit different. She was cooking for the Obamas at the White House Seder.
  • from-cache

Would you like to receive updates about new stories?




















We will not share your e-mail address or other personal information.

Already subscribed? Manage your subscription.