The Shmooze

Facebook-Like Site FaceGlat To Serve Gender-Segregated Haredi Population

By Renee Ghert-Zand

  • Print
  • Share Share

The term “Glatt kosher” doesn’t just refer to meat anymore. It’s now for social networking, too — at a website that is specifically designed to avoid the meat market aspects of the online world. Ynet reports that there is now a Facebook-type site, aimed at the gender-segregated Haredi population, called FaceGlat.

If you are a guy who trolls social networking sites to get a glimpse of some hot babes, or a woman searching for a nice guy to date, then FaceGlat will not be to your taste. Women and men may only sign up for separate sections of the site, and cannot access accounts of anyone of the other gender. It’s a tsnius (modesty) thing.

The brainchild of 25-year-old Yaakov Swisa of Kfar Chabad in Israel, FaceGlat packs loads of filters to block specific words or types of comments, and to prevent men from sneaking into the women’s section or women from peaking over the virtual mechitzah. The site is still in a start-up phase, and Swisa has said that its setup may need to be tweaked “if the website in its current format leads to ‘negative activity,’ as defined by Swisa, or attracts people who don’t even own a Facebook account at the moment,” according to Ynet.

Swisa pointed out that FaceGlat is actually for Facebook users. He is trying to woo Facebook users over to his site, which does not have the type of ads that Swisa and his community consider inappropriate. “I personally know people who have deteriorated spiritually because of all kinds of things they were introduced to there [on Facebook],” he said.

Ironically, FaceGlat, a site with a name that could not be any more kosher, is not about making social networking kosher, according to its founder. “We’re not making it kosher, but reducing the prohibition…We want to provide a different, cleaner option for those who are already there. If it encourages people to open accounts or waste their time instead of studying Torah — it’s a failure. It’s not worth a thing. I promised myself that if that happened I would close it down.”

Swisa may mean to be genuine in his sentiments, but the entrepreneur’s statement comes across as bit halfhearted. The success of FaceGlat depends on the ultra-Orthodox community being just as addicted to posting and reading status updates, photos and links as the rest of us.

And the obvious question is whether another Jewish social media entrepreneur (you know, that young guy named Zuckerberg) is going to think that there is something not so kosher about Swisa’s website’s name.


Permalink | | Share | Email | Print | Filed under: Modesty, Haredi, Gender-Segregated, Facebook, FaceGlat, Yaakov Swisa

The Jewish Daily Forward welcomes reader comments in order to promote thoughtful discussion on issues of importance to the Jewish community. In the interest of maintaining a civil forum, The Jewish Daily Forwardrequires that all commenters be appropriately respectful toward our writers, other commenters and the subjects of the articles. Vigorous debate and reasoned critique are welcome; name-calling and personal invective are not. While we generally do not seek to edit or actively moderate comments, our spam filter prevents most links and certain key words from being posted and The Jewish Daily Forward reserves the right to remove comments for any reason.




Find us on Facebook!
  • Could Spider-Man be Jewish? Andrew Garfield thinks so.
  • Most tasteless video ever? A new video shows Jesus Christ dying at Auschwitz.
  • "It’s the smell that hits me first — musty, almost sweet, emanating from the green felt that cradles each piece of silver cutlery in its own place." Only one week left to submit! Tell us the story of your family's Jewish heirloom.
  • Mazel tov to Chelsea Clinton and Marc Mezvinsky!
  • If it's true, it's pretty terrifying news.
  • “My mom went to cook at the White House and all I got was this tiny piece of leftover raspberry ganache."
  • Planning on catching "Fading Gigolo" this weekend? Read our review.
  • A new initiative will spend $300 million a year towards strengthening Israel's relationship with the Diaspora. http://jd.fo/q3Iaj Is this money spent wisely?
  • Lusia Horowitz left pre-state Israel to fight fascism in Spain — and wound up being captured by the Nazis and sent to die at Auschwitz. Share her remarkable story — told in her letters.
  • Vered Guttman doesn't usually get nervous about cooking for 20 people, even for Passover. But last night was a bit different. She was cooking for the Obamas at the White House Seder.
  • A grumpy Jewish grandfather is wary of his granddaughter's celebrating Easter with the in-laws. But the Seesaw says it might just make her appreciate Judaism more. What do you think?
  • “Twist and Shout.” “Under the Boardwalk.” “Brown-Eyed Girl.” What do these great songs have in common? A forgotten Jewish songwriter. We tracked him down.
  • What can we learn from tragedies like the rampage in suburban Kansas City? For one thing, we must keep our eyes on the real threats that we as Jews face.
  • When is a legume not necessarily a legume? Philologos has the answer.
  • from-cache

Would you like to receive updates about new stories?




















We will not share your e-mail address or other personal information.

Already subscribed? Manage your subscription.