The Shmooze

Facebook-Like Site FaceGlat To Serve Gender-Segregated Haredi Population

By Renee Ghert-Zand

  • Print
  • Share Share

The term “Glatt kosher” doesn’t just refer to meat anymore. It’s now for social networking, too — at a website that is specifically designed to avoid the meat market aspects of the online world. Ynet reports that there is now a Facebook-type site, aimed at the gender-segregated Haredi population, called FaceGlat.

If you are a guy who trolls social networking sites to get a glimpse of some hot babes, or a woman searching for a nice guy to date, then FaceGlat will not be to your taste. Women and men may only sign up for separate sections of the site, and cannot access accounts of anyone of the other gender. It’s a tsnius (modesty) thing.

The brainchild of 25-year-old Yaakov Swisa of Kfar Chabad in Israel, FaceGlat packs loads of filters to block specific words or types of comments, and to prevent men from sneaking into the women’s section or women from peaking over the virtual mechitzah. The site is still in a start-up phase, and Swisa has said that its setup may need to be tweaked “if the website in its current format leads to ‘negative activity,’ as defined by Swisa, or attracts people who don’t even own a Facebook account at the moment,” according to Ynet.

Swisa pointed out that FaceGlat is actually for Facebook users. He is trying to woo Facebook users over to his site, which does not have the type of ads that Swisa and his community consider inappropriate. “I personally know people who have deteriorated spiritually because of all kinds of things they were introduced to there [on Facebook],” he said.

Ironically, FaceGlat, a site with a name that could not be any more kosher, is not about making social networking kosher, according to its founder. “We’re not making it kosher, but reducing the prohibition…We want to provide a different, cleaner option for those who are already there. If it encourages people to open accounts or waste their time instead of studying Torah — it’s a failure. It’s not worth a thing. I promised myself that if that happened I would close it down.”

Swisa may mean to be genuine in his sentiments, but the entrepreneur’s statement comes across as bit halfhearted. The success of FaceGlat depends on the ultra-Orthodox community being just as addicted to posting and reading status updates, photos and links as the rest of us.

And the obvious question is whether another Jewish social media entrepreneur (you know, that young guy named Zuckerberg) is going to think that there is something not so kosher about Swisa’s website’s name.


Permalink | | Share | Email | Print | Filed under: Modesty, Haredi, Gender-Segregated, Facebook, FaceGlat, Yaakov Swisa

The Jewish Daily Forward welcomes reader comments in order to promote thoughtful discussion on issues of importance to the Jewish community. In the interest of maintaining a civil forum, The Jewish Daily Forwardrequires that all commenters be appropriately respectful toward our writers, other commenters and the subjects of the articles. Vigorous debate and reasoned critique are welcome; name-calling and personal invective are not. While we generally do not seek to edit or actively moderate comments, our spam filter prevents most links and certain key words from being posted and The Jewish Daily Forward reserves the right to remove comments for any reason.




Find us on Facebook!
  • BREAKING NEWS: Israel has officially suspended peace talks with the Palestinians.
  • Can you guess what the most boring job in the army is?
  • What the foolish rabbi of Chelm teaches us about Israel and the Palestinian unity deal:
  • Mazel tov to Idina Menzel on making Variety "Power of Women" cover! http://jd.fo/f3Mms
  • "How much should I expect him and/or ask him to participate? Is it enough to have one parent reciting the prayers and observing the holidays?" What do you think?
  • New York and Montreal have been at odds for far too long. Stop the bagel wars, sign our bagel peace treaty!
  • Really, can you blame them?
  • “How I Stopped Hating Women of the Wall and Started Talking to My Mother.” Will you see it?
  • Taglit-Birthright Israel is redefining who they consider "Jewish" after a 17% drop in registration from 2011-2013. Is the "propaganda tag" keeping young people away?
  • Happy birthday William Shakespeare! Turns out, the Bard knew quite a bit about Jews.
  • Would you get to know racists on a first-name basis if you thought it might help you prevent them from going on rampages, like the recent shooting in Kansas City?
  • "You wouldn’t send someone for a math test without teaching them math." Why is sex ed still so taboo among religious Jews?
  • Russia's playing the "Jew card"...again.
  • "Israel should deal with this discrimination against Americans on its own merits... not simply as a bargaining chip for easy entry to the U.S." Do you agree?
  • For Moroccan Jews, the end of Passover means Mimouna. Terbhou ou Tse'dou! (good luck) How do you celebrate?
  • from-cache

Would you like to receive updates about new stories?




















We will not share your e-mail address or other personal information.

Already subscribed? Manage your subscription.