The Shmooze

Domestic or Imported? Israeli Supermarkets Locked in Diaper Duel

By Renee Ghert-Zand

  • Print
  • Share Share
iStokphoto

At first it was about what went in one end, and now it’s about what comes out the other. Israel’s cottage cheese revolution has turned into a diaper war.

With Israeli consumers up in arms over the high price of food and basic necessities, the country’s Finance and Industry and Trade and Labor ministries are pointing fingers at the overly centralized production of animal feed, and at hidden costs of agreements between supermarkets and vendors that end up being passed on to consumers. There is also grumbling about the fact that Israelis pay more for some imported food items, like breakfast cereal, than do consumers for the same products in other Western countries.

But the biggest fuss lately surrounding all this sticker shock has been over disposable baby diapers. Just as supermarket chains recently waged a no-holds-barred price war over cottage cheese to keep shoppers coming in the doors, so are they now taking off their gloves in the fight to attract that captive audience made up of parents of children yet to be potty trained.

The Mega supermarket chain announced that it would begin importing Huggies diapers made by Kimberly-Clark’s factory in Turkey, which ostensibly cost less than Huggies made in Israel. Hogla-Kimberly, the company that makes the diapers in Israel, put out ads saying that Mega’s Turkish diapers are of lesser quality than their Israeli-made counterparts.

To protect babies and their parents from the possibility of messy leaks (and its stores from losing paying customers), Mega sent its Turkish diapers for testing to the Israel Standards Institute to prove Hogla-Kimberly’s claim wrong. It also announced that it would sue Hogla-Kimberly for using Mega’s logo in its campaign to smear the Turkish nappies.

While the titans of Israeli industry and commerce slug it out by filing complicated legal briefs, for all practical purposes, moms and dads are going to be the ones in deep doo-doo judging whether it’s true that nothing hugs like Israeli Huggies.


Permalink | | Share | Email | Print | Filed under: Mega Supermarkets, Kimberly-Clark, Israel, Diapers, Huggies, Cottage Cheese, Turkey

The Jewish Daily Forward welcomes reader comments in order to promote thoughtful discussion on issues of importance to the Jewish community. In the interest of maintaining a civil forum, The Jewish Daily Forwardrequires that all commenters be appropriately respectful toward our writers, other commenters and the subjects of the articles. Vigorous debate and reasoned critique are welcome; name-calling and personal invective are not. While we generally do not seek to edit or actively moderate comments, our spam filter prevents most links and certain key words from being posted and The Jewish Daily Forward reserves the right to remove comments for any reason.




Find us on Facebook!
  • The Jewish bachelorette has spoken.
  • "When it comes to Brenda Turtle, I ask you: What do you expect of a woman repressed all her life who suddenly finds herself free to explore? We can sit and pass judgment, especially when many of us just simply “got over” own sexual repression. But we are obliged to at least acknowledge that this problem is very, very real, and that complete gender segregation breeds sexual repression and unhealthy attitudes toward female sexuality."
  • "Everybody is proud of the resistance. No matter how many people, including myself, disapprove of or even hate Hamas and its ideology, every single person in Gaza is proud of the resistance." Part 2 of Walid Abuzaid's on-the-ground account of life in #Gaza:
  • After years in storage, Toronto’s iconic red-and-white "Sam the Record Man" sign, complete with spinning discs, will return to public view near its original downtown perch. The sign came to symbolize one of Canada’s most storied and successful Jewish family businesses.
  • Is $4,000 too much to ask for a non-member to be buried in a synagogue cemetery?
  • "Let’s not fall into the simplistic us/them dichotomy of 'we were just minding our business when they started firing rockets at us.' We were not just minding our business. We were building settlements, manning checkpoints, and filling jails." What do you think?
  • PHOTOS: 10,000 Israel supporters gathered for a solidarity rally near the United Nations in New York yesterday.
  • Step into the Iron Dome with Tuvia Tenenbom.
  • What do you think of Wonder Woman's new look?
  • "She said that Ruven Barkan, a Conservative rabbi, came into her classroom, closed the door and turned out the lights. He asked the class of fourth graders to lie on the floor and relax their bodies. Then, he asked them to pray for abused children." Read Paul Berger's compelling story about a #Savannah community in turmoil:
  • “Everything around me turns orange, then a second of silence, then a bomb goes off!" First installment of Walid Abuzaid’s account of the war in #Gaza:
  • Is boredom un-Jewish?
  • Let's face it: there's really only one Katz's Delicatessen.
  • "Dear Diaspora Jews, I’m sorry to break it to you, but you can’t have it both ways. You can’t insist that every Jew is intrinsically part of the Israeli state and that Jews are also intrinsically separate from, and therefore not responsible for, the actions of the Israeli state." Do you agree?
  • from-cache

Would you like to receive updates about new stories?




















We will not share your e-mail address or other personal information.

Already subscribed? Manage your subscription.