The Shmooze

‘LaunchBox’ Wins ‘Next Big Jewish Idea’ Competition

By Ben Sales

  • Print
  • Share Share

She had to compete against an interactive Jewish history website for kids, a service-learning trip for b’nai-mitzvah and a financial education program, but Batsheva Frankel will receive a $100,000 grant from the Los Angeles Jewish Federation for her new program, “LaunchBox.”

LaunchBox, an initiative to send to families in Los Angeles boxes containing tools and educational resources for doing a range of mitzvot, will receive the grant as a prize for winning the L.A. Federation’s Next Big Jewish Idea competition. The competition, which launched in January, called for contestants to submit an idea for a program that would “strengthen and benefit the greater Los Angeles Jewish community,” according to its website. It attracted more than 350 submissions.

LaunchBox, formerly called JEWWW in a Box, grew out of Frankel’s Jewish Education on the World Wide Web (JEWWW) initiative, which aims to educate Jews of all backgrounds about mitzvot and how to perform them. With LaunchBox, Frankel hopes to take that to the next level, sending boxes that will allow people to perform Jewish rituals and learn about key Jewish concepts. Recipients will be guided to the JEWWW website for further learning. In her original description of the project, Frankel gave the example of a LaunchBox about tzedakah that would include family activities, laminated cards describing tzedakah, and links to online resources featuring games, social networking and an interactive lecture by a community expert.

Frankel hopes that, for the “unaffiliated and lightly affiliated” families that LaunchBox will target, the program will “not only inspire them to learn how to be Jewish, but really engage them in how to do Jewish.”

In his announcement of the decision, L.A. Federation President Jay Sanderson said that LaunchBox “fits perfectly into our Federation’s vision to make Jewish life more accessible and affordable, as well as our overall mission of ensuring a strong and vibrant Jewish future.”

Watch an Interview With ‘LaunchBox’ Founder Batsheva Frankel:


Permalink | | Share | Email | Print | Filed under: Los Angeles Jewish Federation, The Next Big Jewish Idea, LaunchBox, JEWWW, Batsheva Frankel



Find us on Facebook!
  • The Forverts' "Bintel Brief" advice column ran for more than 65 years. Now it's getting a second life — as a cartoon.
  • Half of this Hillel's members believe Jesus was the Messiah.
  • Vinyl isn't just for hipsters and hippies. Israeli photographer Eilan Paz documents the most astonishing record collections from around the world:http://jd.fo/g3IyM
  • Could Spider-Man be Jewish? Andrew Garfield thinks so.
  • Most tasteless video ever? A new video shows Jesus Christ dying at Auschwitz.
  • "It’s the smell that hits me first — musty, almost sweet, emanating from the green felt that cradles each piece of silver cutlery in its own place." Only one week left to submit! Tell us the story of your family's Jewish heirloom.
  • Mazel tov to Chelsea Clinton and Marc Mezvinsky!
  • If it's true, it's pretty terrifying news.
  • “My mom went to cook at the White House and all I got was this tiny piece of leftover raspberry ganache."
  • Planning on catching "Fading Gigolo" this weekend? Read our review.
  • A new initiative will spend $300 million a year towards strengthening Israel's relationship with the Diaspora. http://jd.fo/q3Iaj Is this money spent wisely?
  • Lusia Horowitz left pre-state Israel to fight fascism in Spain — and wound up being captured by the Nazis and sent to die at Auschwitz. Share her remarkable story — told in her letters.
  • Vered Guttman doesn't usually get nervous about cooking for 20 people, even for Passover. But last night was a bit different. She was cooking for the Obamas at the White House Seder.
  • A grumpy Jewish grandfather is wary of his granddaughter's celebrating Easter with the in-laws. But the Seesaw says it might just make her appreciate Judaism more. What do you think?
  • from-cache

Would you like to receive updates about new stories?




















We will not share your e-mail address or other personal information.

Already subscribed? Manage your subscription.