The Shmooze

‘LaunchBox’ Wins ‘Next Big Jewish Idea’ Competition

By Ben Sales

  • Print
  • Share Share

She had to compete against an interactive Jewish history website for kids, a service-learning trip for b’nai-mitzvah and a financial education program, but Batsheva Frankel will receive a $100,000 grant from the Los Angeles Jewish Federation for her new program, “LaunchBox.”

LaunchBox, an initiative to send to families in Los Angeles boxes containing tools and educational resources for doing a range of mitzvot, will receive the grant as a prize for winning the L.A. Federation’s Next Big Jewish Idea competition. The competition, which launched in January, called for contestants to submit an idea for a program that would “strengthen and benefit the greater Los Angeles Jewish community,” according to its website. It attracted more than 350 submissions.

LaunchBox, formerly called JEWWW in a Box, grew out of Frankel’s Jewish Education on the World Wide Web (JEWWW) initiative, which aims to educate Jews of all backgrounds about mitzvot and how to perform them. With LaunchBox, Frankel hopes to take that to the next level, sending boxes that will allow people to perform Jewish rituals and learn about key Jewish concepts. Recipients will be guided to the JEWWW website for further learning. In her original description of the project, Frankel gave the example of a LaunchBox about tzedakah that would include family activities, laminated cards describing tzedakah, and links to online resources featuring games, social networking and an interactive lecture by a community expert.

Frankel hopes that, for the “unaffiliated and lightly affiliated” families that LaunchBox will target, the program will “not only inspire them to learn how to be Jewish, but really engage them in how to do Jewish.”

In his announcement of the decision, L.A. Federation President Jay Sanderson said that LaunchBox “fits perfectly into our Federation’s vision to make Jewish life more accessible and affordable, as well as our overall mission of ensuring a strong and vibrant Jewish future.”

Watch an Interview With ‘LaunchBox’ Founder Batsheva Frankel:


Permalink | | Share | Email | Print | Filed under: Los Angeles Jewish Federation, The Next Big Jewish Idea, LaunchBox, JEWWW, Batsheva Frankel



Find us on Facebook!
  • "Despite the great pain and sadness surrounding a captured soldier, this should not shape the face of this particular conflict – not in making concessions and not in negotiations, not in sobering assessments of this operation’s achievements or the need to either retreat or move forward." Do you agree?
  • Why genocide is always wrong, period. And the fact that some are talking about it shows just how much damage the war in Gaza has already done.
  • Construction workers found a 75-year-old deli sign behind a closing Harlem bodega earlier this month. Should it be preserved?
  • "The painful irony in Israel’s current dilemma is that it has been here before." Read J.J. Goldberg's latest analysis of the conflict:
  • Law professor Dan Markel waited a shocking 19 minutes for an ambulance as he lay dying after being ambushed in his driveway. Read the stunning 911 transcript as neighbor pleaded for help.
  • Happy birthday to the Boy Who Lived! July 31 marks the day that Harry Potter — and his creator, J.K. Rowling — first entered the world. Harry is a loyal Gryffindorian, a matchless wizard, a native Parseltongue speaker, and…a Jew?
  • "Orwell would side with Israel for building a flourishing democracy, rather than Hamas, which imposed a floundering dictatorship. He would applaud the IDF, which warns civilians before bombing them in a justified war, not Hamas terrorists who cower behind their own civilians, target neighboring civilians, and planned to swarm civilian settlements on the Jewish New Year." Read Gil Troy's response to Daniel May's opinion piece:
  • "My dear Penelope, when you accuse Israel of committing 'genocide,' do you actually know what you are talking about?"
  • What's for #Shabbat dinner? Try Molly Yeh's coconut quinoa with dates and nuts. Recipe here:
  • Can animals suffer from PTSD?
  • Is anti-Zionism the new anti-Semitism?
  • "I thought I was the only Jew on a Harley Davidson, but I was wrong." — Gil Paul, member of the Hillel's Angels. http://jd.fo/g4cjH
  • “This is a dangerous region, even for people who don’t live there and say, merely express the mildest of concern about the humanitarian tragedy of civilians who have nothing to do with the warring factions, only to catch a rash of *** (bleeped) from everyone who went to your bar mitzvah! Statute of limitations! Look, a $50 savings bond does not buy you a lifetime of criticism.”
  • That sound you hear? That's your childhood going up in smoke.
  • from-cache

Would you like to receive updates about new stories?




















We will not share your e-mail address or other personal information.

Already subscribed? Manage your subscription.