Tel Aviv’s efforts to establish itself as a global fashion center are getting support from one of the industry’s biggest names.
Italian designer Roberto Cavalli has accepted an invitation to attend Israel’s resurrected Fashion Week, set to run between November 21 and 24 in Tel Aviv. The hope is that the couture tycoon will help to draw top fashion writers and industry insiders from around the world. “Tel Aviv Fashion Week will give an international stage to the city’s designers,” said Moti Reif, a publicist for the event.
The four-day showcase marks the first Tel Aviv Fashion Week since the ’80s, and is viewed as an opportunity to add some additional glamor to Tel Aviv’s international reputation. Organizers will invest $7 million in the event, Israeli news site NRG reports, presumably in the hope that more major names will join Cavalli near the catwalk.