The Shmooze

Matisyahu Promotes Summer Tour With ‘Mustache Madness’

By Renee Ghert-Zand

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As if Hasidic reggae singer Matisyahu’s bizarre “Miracle” (Hanukkah Song) video from this past winter wasn’t weird enough, he has now put out an equally bizarre one to promote his upcoming summer tour.

True, this new video thankfully has no nightmarish scenes featuring a toga-wearing Hellenists, Santa Clauses, Nutcracker soldiers or fighting hockey players in it, but viewers are left again asking, “What was that all about?”

In “Mustache Madness,” this new video, a couple is seen eating dinner together. Just as the guy starts breaking up with his girlfriend, a blond, obnoxious, mustached Australian appears to convince the guy that he can’t break up with his girlfriend just as Matisyahu’s summer tour is about to begin. Every time the guy tries to object to this outrageous intruder, the unwelcome guest zaps him and magically makes a different type of facial hair (think sideburns, mustache, soul patch, etc.) appear on his face.

And the weirdest part is that in the end, the poor guy doesn’t even end up sporting the full Hasidic-type beard that Matisyahu has. Someone else in the video ends up with that.

One watches these absurdities and wonders why Matisyahu, whose music is so universally appealing that his “One Day” was chosen as NBC’s Olympic theme, can’t just leave well enough alone. Will fans keep listening, if this is what he is putting out there for them to watch?

Watch ‘Mustache Madness’:


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