The Shmooze

Tweet #Torah to the Top

By Nathan Burstein

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The most-tagged topics on Twitter generally involve Justin Bieber and other celebrities, but at least for one day, the Jewish Publication Society hopes to elevate Torah into the top 10.

In honor of Shavuot, the Philadelphia-based JPS is introducing a new tool that breaks up blocks of text into Tweet-size chunks, then posts them with a #Torah hashtag. The publisher is asking supporters to post favorite chapters or verses on Twitter on June 7, just before the start of Shavuot, when Jews celebrate receiving the Torah at Sinai.

To help #Torah’s prospects, JPS is offering free e-book versions of its 1917 Tanakh to those who sign up on its Web site.


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