The Shmooze

Adrien Brody Tries His Hand at Super Bowl Commercials

By Michael Kaminer

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The youngest-ever winner of a Best Actor Oscar has lent his talents to a beer commercial set to debut this Super Bowl Sunday. Adrien Brody, whose performance as Wladyslaw Szpilman illuminated Roman Polanski’s adaptation of Szpilman’s autobiography “The Pianist,” will play a 1960s nightclub crooner in a spot for Stella Artois beer.

Making his debut as a singer, Brody will reportedly moon over a character called “Stella” in keeping with the beer’s campaign theme, “She Is a Thing of Beauty,” Adweek reported.

A press release from the company portrayed the beer commercial as a career breakthrough for Brody, who’s also toiled in ads for Schweppes and Coke. “It’s an incredibly creative concept. There’s humor, and there’s a very hip, musical quality to it,” Brody said in a statement, Adweek said. “It also pushed me past my own comfort lines with singing because I’d never done that before. That was very exciting.”

For Stella Artois, “the best-selling Belgian beer in the world,” according to online brand magazine Popsop, the commercial represents a first foray into Super Bowl advertising. The spot, “Crying Jean,” is the latest installment in a global ad campaign that has featured television creative from filmmakers Wes Anderson and Roman Coppola, as well as print creative shot by renowned photographer Bert Stern, Popsop said.


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