The Shmooze

Are U.S. Students Determining Israeli Corporate Policy?

By Nathan Jeffay

  • Print
  • Share Share

The Israeli food giant Strauss has found itself caught between a rock and a hard place. Internationally, some customers have been furious at the company’s declaration that it supports the Israeli military. According to press reports, until a few weeks ago in the “corporate responsibility” section of its website it declared:

Our connection with soldiers goes as far back as the country, and even further. We see a mission and need to continue to provide our soldiers with support, to enhance their quality of life and service conditions, and to sweeten their special moments. We have adopted the Golani reconnaissance platoon for over 30 years and provide them with an ongoing variety of food products for their training or missions, and provide personal care packages for each soldier that completes the path.

In recent months pro-Palestinian activists have been circulating this passage. This led to calls for boycotts in the U.S. of Sabra hummus (Sabra is half-owned by Strauss) and an international campaign for the boycott of Max Brenner chocolate (Max Brenner is controlled by Strauss).

In late November Strauss — to the dismay of many Israelis — removed the passage about the IDF. It has now reinstated a passage outlining its commitment to the IDF, which reads:

As part of its donations program, the Sales Division of Strauss Israel has made a contribution to the men and women who serve in the Golani brigade. The funds are designated for welfare, cultural and educational activities, such as pocket money for underprivileged soldiers, sports and recreational equipment, care packages, and books and games for the soldiers’ club.

What happened between the removal and the reinstatement? Just one thing as far as I can make out — the defeat at the boycott lobby at a so called hummus referendum at Princeton University, reported by the Forward here. Are the hummus tastes of American students really determining corporate policy in Israel?


Permalink | | Share | Email | Print | Filed under: Chocolate, Food, Golani, Hummus, Max Brenner, Strauss

The Jewish Daily Forward welcomes reader comments in order to promote thoughtful discussion on issues of importance to the Jewish community. In the interest of maintaining a civil forum, The Jewish Daily Forwardrequires that all commenters be appropriately respectful toward our writers, other commenters and the subjects of the articles. Vigorous debate and reasoned critique are welcome; name-calling and personal invective are not. While we generally do not seek to edit or actively moderate comments, our spam filter prevents most links and certain key words from being posted and The Jewish Daily Forward reserves the right to remove comments for any reason.




Find us on Facebook!
  • Mazel tov to Idina Menzel on making Variety "Power of Women" cover! http://jd.fo/f3Mms
  • "How much should I expect him and/or ask him to participate? Is it enough to have one parent reciting the prayers and observing the holidays?" What do you think?
  • New York and Montreal have been at odds for far too long. Stop the bagel wars, sign our bagel peace treaty!
  • Really, can you blame them?
  • “How I Stopped Hating Women of the Wall and Started Talking to My Mother.” Will you see it?
  • Taglit-Birthright Israel is redefining who they consider "Jewish" after a 17% drop in registration from 2011-2013. Is the "propaganda tag" keeping young people away?
  • Happy birthday William Shakespeare! Turns out, the Bard knew quite a bit about Jews.
  • Would you get to know racists on a first-name basis if you thought it might help you prevent them from going on rampages, like the recent shooting in Kansas City?
  • "You wouldn’t send someone for a math test without teaching them math." Why is sex ed still so taboo among religious Jews?
  • Russia's playing the "Jew card"...again.
  • "Israel should deal with this discrimination against Americans on its own merits... not simply as a bargaining chip for easy entry to the U.S." Do you agree?
  • For Moroccan Jews, the end of Passover means Mimouna. Terbhou ou Tse'dou! (good luck) How do you celebrate?
  • Calling all Marx Brothers fans!
  • What's it like to run the Palestine International Marathon as a Jew?
  • Does Israel have a racism problem?
  • from-cache

Would you like to receive updates about new stories?




















We will not share your e-mail address or other personal information.

Already subscribed? Manage your subscription.