The Shmooze

Vodka Ad Too Sexy For Brooklyn Hasidic Community

By Michael Kaminer

  • Print
  • Share Share

Is a bikini-clad bum offensive? Does a clothed booty constitute an “inappropriate” image?

Probably not in hip-hop videos, vacation ads or swimwear promotions. But on the side of a New York City Transit bus that travels through heavily Orthodox Jewish neighborhoods, it’s a different story, a crusading rabbi says. And the Metropolitan Transportation Authority seems to agree.

The derriere dispute flared when the MTA banned a popular ad for Georgi Vodka featuring scantily clad models. “The ads show the back side of a woman dressed only in a bikini bottom and a woman sitting in the sand with her arms around her knees,” according to the NY Daily News.

The sexy images didn’t sit — ahem — that well with “Hasidic community members,” the News reports. Rabbi Shea Hecht, who heads the National Committee for the Furtherance of Jewish Education, told Fox News he has “great respect for the First Amendment, but believes he also has a right to travel through his neighborhood with his children and not be offended.”

The MTA subsequently pulled the ads from buses leaving Flatbush, Ulmer Park and Jackie Gleason depots in Brooklyn, according to a spokesperson.

But Martin Silver, owner of Georgi Vodka producer Star Industries, rebutted that notion. These ads are clearly not pornography. … If you don’t like what’s on a bus, all you have to do is look away and walk past,” he told the Daily News.

The ads are banned for now. In the meantime, Georgi Vodka’s PR people have been working overtime. When Silver spoke to the Daily News, he “was flanked by several models hired to wear white bikinis with ‘GEORGI’ stamped across the bum and hold signs that read, ‘MTA should butt out of bikini ads.’”

The news comes on the heels of Philologos’ report in last week’s Forward of the New York Times controversy over Jeffrey Goldberg’s use of the word “tuchus”.


Permalink | | Share | Email | Print | Filed under: Orthodox, Models, MTA, Georgi Vodka, Brooklyn, Bikini, Tuchus

The Jewish Daily Forward welcomes reader comments in order to promote thoughtful discussion on issues of importance to the Jewish community. In the interest of maintaining a civil forum, The Jewish Daily Forwardrequires that all commenters be appropriately respectful toward our writers, other commenters and the subjects of the articles. Vigorous debate and reasoned critique are welcome; name-calling and personal invective are not. While we generally do not seek to edit or actively moderate comments, our spam filter prevents most links and certain key words from being posted and The Jewish Daily Forward reserves the right to remove comments for any reason.




Find us on Facebook!
  • Lusia Horowitz left pre-state Israel to fight fascism in Spain — and wound up being captured by the Nazis and sent to die at Auschwitz. Share her remarkable story — told in her letters.
  • Vered Guttman doesn't usually get nervous about cooking for 20 people, even for Passover. But last night was a bit different. She was cooking for the Obamas at the White House Seder.
  • A grumpy Jewish grandfather is wary of his granddaughter's celebrating Easter with the in-laws. But the Seesaw says it might just make her appreciate Judaism more. What do you think?
  • “Twist and Shout.” “Under the Boardwalk.” “Brown-Eyed Girl.” What do these great songs have in common? A forgotten Jewish songwriter. We tracked him down.
  • What can we learn from tragedies like the rampage in suburban Kansas City? For one thing, we must keep our eyes on the real threats that we as Jews face.
  • When is a legume not necessarily a legume? Philologos has the answer.
  • "Sometime in my childhood, I realized that the Exodus wasn’t as remote or as faceless as I thought it was, because I knew a former slave. His name was Hersh Nemes, and he was my grandfather." Share this moving Passover essay!
  • Getting ready for Seder? Chag Sameach! http://jd.fo/q3LO2
  • "We are not so far removed from the tragedies of the past, and as Jews sit down to the Seder meal, this event is a teachable moment of how the hatred of Jews-as-Other is still alive and well. It is not realistic to be complacent."
  • Aperitif Cocktail, Tequila Shot, Tom Collins or Vodka Soda — Which son do you relate to?
  • Elvis craved bacon on tour. Michael Jackson craved matzo ball soup. We've got the recipe.
  • This is the face of hatred.
  • What could be wrong with a bunch of guys kicking back with a steak and a couple of beers and talking about the Seder? Try everything. #ManSeder
  • BREAKING: Smirking killer singled out Jews for death in suburban Kansas City rampage. 3 die in bloody rampage at JCC and retirement home.
  • Real exodus? For Mimi Minsky, it's screaming kids and demanding hubby on way down to Miami, not matzo in the desert.
  • from-cache

Would you like to receive updates about new stories?




















We will not share your e-mail address or other personal information.

Already subscribed? Manage your subscription.