The Shmooze

Get Your Kosher Cupcakes!

By Josh Tapper

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If you’re starting to dread that cupboard full of bland matzo and granular honey cake mix, rest assured that Crumbs Bake Shop, the seven-year-old cupcake boutique with a cult following, has you covered.

In celebration of the Israelites’ Exodus from Egypt, the chain is offering a Passover Collection, which includes four divinely themed flavors. There’s Raspberry Red Sea (raspberry-vanilla cream cheese frosting on nut cake), Holy Moses (chocolate cake with fudge filling under a chocolate cream cheese spread), Chocolate and Vanilla Commandments (chocolate cake with vanilla cream cheese filling, drizzled with vanilla fondant and rainbow sprinkles) and finally, Elijah’s Delight, a nut cake with chocolate butter cream frosting.

The cupcake chain, which got its start on Manhattan’s Upper West Side, will sell the line of flourless treats at all of its locations — in New York, California, Connecticut, and New Jersey — through April 4 for $27 per half dozen. The cupcakes can also be purchased online.

The caveat? The cupcakes are baked in-house, in the shops’ non-kosher for Passover kitchens. So while the ingredients are kosher for Passover, the final products, technically, are not.

Regardless, these aren’t the treats your bubby used to make.


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