When I first went to WhiskyFest New York two years ago I was astounded at how Jewish it was. Growing up in Britain, there had been whisky at Kiddush, but it was rough generic stuff, not for the connoisseur. I never saw the bottles, but it was more Manischewitz than Mouton Rothschild. At the 2010 event I saw Jews of all stripes sipping some of the finest malt whiskies available in the world. I felt surprised, vindicated, happy.
Then, after last year’s event, the organizers from Whisky Advocate magazine (until last year Malt Advocate) announced their plan to capitalize on the size and strength of the demand and move from a Tuesday night onto a weekend — the last weekend in October, 2012. Not really a weekend, but from Friday night to Saturday night. AKA shabbat. AKA it’s now muktze, or inappropriate for traditionally observant Jews.