
Enter: The Food Stamp Challenge.
Spearheaded by the Jewish Council for Public Affairs (JCPA) and co-sponsored by a number of Jewish organizations and rabbinic councils from across the spectrum, the Food Stamp Challenge creates a visceral learning opportunity about that most popular and noble of Jewish values, the pursuit of justice — specifically, food justice.

These were some of the only words my caseworker said to me during my intake at the Illinois Department of Human Services. I could hardly hide my disgust as he revealed a smile and asked me to fork over my stack of papers. His dry, albeit offensive brand of humor was especially jarring after the nearly 2 hours I spent standing in lines and waiting to hear my name called.
I was interviewing as part of my application for food stamps (now called the Supplemental Nutrition Assistance Program, or “SNAP”). It had been a rough morning of long lines, crying babies, and grumpy staff (picture the DMV on a particularly bad day), but as an AmeriCorps*National Direct volunteer, I was mostly unfazed by the sluggish bureaucratic process. I spent my days running a non-profit community resource center on the North Side of Chicago where I held similar responsibilities to those of my caseworker, so I tried to empathize to his overworked, underpaid demeanor. With a brusque “You qualify,” he approved my application and sent me on my merry way. I was relieved to have a food budget.

I recently found myself in one of my favorite places in NYC — The Union Square Farmer’s Market. As I wandered through the stalls, admiring the colorful varieties of cauliflower and broccoli I reflected on how much my shopping habits have changed. Sure, I occasionally shop at the Green Market at Grand Army Plaza in Brooklyn, but for the past year I’ve purchased most of my produce from the Caribbean market around the corner from my house in Bed-Stuy. Spending almost a year on unemployment and one measly month on SNAP has changed the way that I budget, and the way that I shop for food.
In July of 2011, I found myself in an interesting predicament — I was unexpectedly unemployed. As the thrill of spending work days on the beach turned into weeks and then months without so much as an interview, my meager savings disappeared and my debt mounted. I realized that I would have to get government assistance. I struggled with this realization and put it off until the very last moment, which I learned was a terrible idea because you don’t just get SNAP benefits just because you want them — you have to wait.

With the opening of this season’s farmers markets, I find myself withdrawing more cash from my ATM — and more cash each week. The vendors do not accept checks or credit cards, so we patrons have to plan ahead or pay nasty surcharges when we run out of money during the middle of a market run and need replenishment from a nearby ATM (although a shout-out to WaWa by my beloved Headhouse Square Farmers’ Market at 2nd and Pine in Philadelphia for not charging extra for cash withdrawals from non-bank members). The consolation is that I spend less at Whole Foods and the other large food chains on my regular shopping rounds.
Peter Smith reported recently that it might. “According to a new study reported in the Journal of Consumer Research (subscription required), credit card use may mediate the pain of parting of our hard-earned money.” Manoj Thomas, a marketing professor at Cornell, examined the spending habits of 1,000 shoppers at one chain grocery store. After collecting data over a 6-month period, he found that credit or debit card use contributed to impulsive purchases of “vice products.” Thomas and his colleagues speculated that paying with plastic is “emotionally more inert” and “abstract.” Paying with cash is immediate and tactile.
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