The sky didn’t fall, the earth didn’t stop turning, and most importantly, the smoked meat didn’t stop coming from the cramped galley at Schwartz’s, the legendary Montreal deli that was sold yesterday to a group of investors including Mr. and Mrs. Celine Dion.
As the Forward reported last month, news of Schwartz’s pending sale sparked rumors of – horrors! – franchises and brand extensions. But Schwartz’s officially changed hands Monday afternoon, according to the Montreal Gazette, and new owner Paul Nakis, who leads a consortium of investors, has pledged that there are “absolutely no plans to franchise” the deli.
Hy Diamond, who bought Schwartz’s in 1999 and sold it to the group, said he will “coach” the new owners on the running of the place, according to the Gazette.
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Schwartz’s Charcuterie Hebraique de Montreal Inc. — “Schwartz’s Hebrew Delicatessen of Montreal” — has been one of the few constants on mercurial Boulevard St-Laurent, the storied street whose low-slung storefronts loom large in Montreal’s Jewish-immigrant history. The oldest deli in Canada, Schwartz’s has evolved from a heymish neighborhood haunt to a bona fide destination whose devotees include food adventurer Anthony Bourdain.
But change is finally coming to Schwartz’s, according to the Montreal Gazette. Owner Hy Diamond, who took over the iconic 84-year-old deli in 1990, is set to sell the place to a group of investors headed by Montreal restaurateur Paul Nakis, the money behind several local dining chains. Rene Angelil, otherwise known as Mr. Celine Dion, is reported to be one of the investment partners.
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