The sunny smiling face of baking in Israel today indisputably belongs to Carine Goren.
Combining Martha Stewart’s mastery of pastry with Rachael Ray-style enthusiasm, she dominates the television screens as she prepares delectable desserts on her television show “Sweet Secrets.” That is also the title of her cookbook, which has been a mainstay of the bestseller list for years, and her recipes are passed around the Internet and frequently appear on Hebrew-language food blogs.
Her popularity created a demand for her recipes among English-speakers in Israel. So, last year Goren published her own translation of” Sweet Secrets,” which is available by mail-order in the US.
The desserts she creates are at once impressive and largely simple to make. Her ability to bring high-level baking to the home cook works well because she is self-taught. All of her recipes are developed in the house she shares with her husband Ronen, who left his own cooking career to manage his wife’s pastry burgeoning empire – which includes cookbooks, her television show, and a very active website and fan forum. They even photographed the desserts for her cookbook at home. (Full disclosure: as a family friend whose husband has assisted her with legal work, I have enjoyed eating the photo session “leftovers” more than once.)