The “Knishening,” as chef and founder Noah Wildman coined it, was set to take place at this past Saturday’s Hester Street Fair, where his company, Knishery NYC, would make its debut. Toiling in his home kitchen, Wildman had produced 500 knishes in flavors ranging from the classic potato to a more modern and gourmet mushroom quinoa and dessert flavors. But what’s a cook to do with piles of his product when a freak snowstorm forces the organizers to cancel the fair? Why, bring it to the people, of course.
After getting permission from the Lower East Side’s cooperative village to put a table full of his product in a local park, Wildman used social media to invite his fellow knish lovers and friends to stop by for a sample. Lower East Siders moaned with pleasure, saying “God this is so good,” one said, while scurrying back to the tins for seconds and thirds. Wildman proudly stood by as an estimated 175 people came and consumed his fresh-baked knishes.