Situated in a mere 1200 square feet, Moroccan shop Le Market is a microcosmic reflection of the diverse North Hollywood neighborhood it’s located in. One foot in the door and you’ll be greeted by multiple “shaloms,” from one of the two or more Bitton brothers from behind the front counter that serves as both the deli and the register.
Listen closely and you’ll hear the brothers converse in French and a Moroccan dialect of Arabic. The Bittons represent a large Moroccan Jewish community that moved to the area roughly 30 years ago. Speak with anyone shopping in the market and you my get a response in Hebrew, Spanish, French, Arabic or English.
The oldest brother, David Bitton, was the first of eight siblings to emigrate from Marrakesh to Los Angeles. In 1987 he encouraged his brother Avraham to come to the United States to start a business. That year they opened Le Market in North Hollywood and sold mostly produce. “People told us to open a vegetable market. We tried, but it was so hard. So then we decided to open a grocery market,” Avraham said. Today they sell everything except fruit and vegetables.