The Jew And The Carrot

Jerusalem's First Food Truck Releases a Cookbook

By Renee Ghert-Zand

In July 2013, Israel’s first-ever food truck rolled its way through Jerusalem, stopping at a different neighborhood every day. At each location, a local celebrity accompanied famed chef Assaf Granit in serving up to the public a signature dish, a recipe (tweaked slightly by Granit) that represented the local celebrity’s personal connection to the Holy City. Those of us who were fortunate to experience FoodTrip first hand won’t forget it soon.

Although FoodTrip has been over for almost a year, and there are no current plans to revive it, a newly published, beautifully designed “FoodTrip: Tasting Jerusalem” cookbook enables those who experienced the unique phenomenon to relive it, and those who missed it to almost feel as if they had actually been there.

Anyone who came out to see the whimsically decorated truck and taste the fare knew immediately that it was equally as much—if not more— about the food as it was about the people and the place. Of course, the food was delicious and creatively presented, but more importantly, it served as a vehicle for local residents (and in-the-know tourists) to come together, swap stories, sing, dance and celebrate a unique city.

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