The Jew And The Carrot

Keep Calm and Cupcake On

By Renee Ghert-Zand

Danielle Levy

The atmosphere in Tel Aviv last week, as residents ran to bomb shelters in response to incoming missile warning sirens, was far from pleasant. So Danielle Levy, proprietor of I Love Cupcakes, did her part to try to lighten the tense mood that had settled over the city by offering her customers some Operation Pillar of Defense themed cupcakes.

“It was hard to live in Tel Aviv last week,” Levy told The Forward. “Everyone was very stressed. It was a big shock for everybody.” A few people had asked her to make cupcakes with army-themed decorations like little helmets, uniforms, and boots. However, she decided to go in a different direction and decorate her cupcakes in a way that would “make people smile, brighten their day.” The little doves, hearts, peace signs, Israeli flags and IDF insignia decorations were a gesture of moral support to the citizens and army of Israel. She even topped some cupcakes with miniature “Make cupcakes not war” signs.

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