The Jew And The Carrot

The Whole Foods Paradox

By Elizabeth Traison

Elizabeth Traison

It’s the Whole Foods paradox: I want to eat healthy, local ingredients—but I can’t afford it. It’s like seeing a fabulous dress at the store, before you turn over the price tag and have to walk away. We’ve all been there. Every time I hold a bag of chia seeds or a carton of hemp milk in my hand, I probably pick it up and put it back 3 or 4 times before I decide that it’s just not in my recently-graduated-college-and-moved-to-the-city budget. But I can’t help it, I love these products. So, what’s a foodie to do?

If you figure it out then please tell me. Living in Park Slope, Brooklyn definitely makes it easier to find these types of ingredients than living in the heart of Harlem where I was before, but it doesn’t make them cheaper. When I feel like I really need it, I’ll treat myself to one of these special omega-3 super foods and believe me, I stretch them as long as they’ll go.

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