The Jew And The Carrot

RIP Hostess Brands

By Ruth Abusch-Magder

Getty Images

Ding Dongs hold a special place in my heart. My best friend growing up in Canada was an American. Whenever her family would travel to New York they would bring numerous boxes of Ring Dings back with them and keep them in the freezer. Sure, there were lots of similar sandwich cakes in the great white north, but none had a hechsher. If we were particularly well behaved, we would be allowed to take one from the coveted stash. The memory of the feeling of the frozen squishy cake and its filling, still brings a smile to my face.

With the announcement of the closure of the Hostess brand, the memories of Ring Dings resurfaced. I found myself mulling the loss of an item I have not eaten since before my bat mitzvah. The public discussion of the closure of the Hostess plants centers around the financial challenges the company faced as it sought to restructure. But even without the current financial downturn, the snack cakes may be part of the shifting American foodways.

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