(Reuters) — Cupcakes still lined the counter of an empty and unlit Crumbs Bake Shop on 42nd Street in New York City on Tuesday afternoon, the day after the largest U.S. cupcake retailer announced it was closing.
Crumbs, which specializes in oversized cupcakes and went public in 2011, shuttered its nearly 50 locations in 10 states and the District of Columbia.
Gina Mackey and Raquel Baquero of Queens stopped by the store after they heard the news that it would be closing.
“I don’t do too much cupcake stuff because I don’t find them to be very moist. But this was a moist cupcake and I did enjoy it, so it’s a shame it went out of business,” said Mackey. “Had I known it was going to go out of business, I would have come and gotten my last Crumbs cupcake.”
“And I would have gotten my first,” said Baquero, her daughter.
“When my friend posted the story they were closing, I was like, ‘Well, I just blew it,’” Baquero said. “I just walked by to confirm that they were really closed.”
If you are a fan of the Food Network’s “Cupcake Wars” and are into kosher baking, then there is an event for you. SweetUp, is holding a kosher cupcake bake-off at on February 3 in on Long Island at noted kosher baking supply center Breezy’s as a fundraiser for the Achiezer Five Towns Hurricane Relief Fund.
The contestants, Staten Island’s Cake a Bite, The Bronx’s Lil’ Miss Cakes, Brooklyn’s Cake My Breath Away, and Lakewood, NJ’s Cup of Cake will fire up their ovens this weekend and work to bake the cupcake that will wow kosher food celebrity and head judge Jamie Geller. So what does Geller look for in a cupcake?
The atmosphere in Tel Aviv last week, as residents ran to bomb shelters in response to incoming missile warning sirens, was far from pleasant. So Danielle Levy, proprietor of I Love Cupcakes, did her part to try to lighten the tense mood that had settled over the city by offering her customers some Operation Pillar of Defense themed cupcakes.
“It was hard to live in Tel Aviv last week,” Levy told The Forward. “Everyone was very stressed. It was a big shock for everybody.” A few people had asked her to make cupcakes with army-themed decorations like little helmets, uniforms, and boots. However, she decided to go in a different direction and decorate her cupcakes in a way that would “make people smile, brighten their day.” The little doves, hearts, peace signs, Israeli flags and IDF insignia decorations were a gesture of moral support to the citizens and army of Israel. She even topped some cupcakes with miniature “Make cupcakes not war” signs.