The Jew And The Carrot

Craft Beer: More Than What's in the Bottle

By Rabbi Baruch Rock

Matisyahu Tonti

Craft beer brewing is an art. The craft brewer is self-mandated to blend the complex flavors from water, malts, hops and yeasts into a harmony of delight. There is also a creed of the craft brewer as described by the Brewer’s Association:

• The hallmark of craft beer and craft brewers is innovation. Craft brewers interpret historic styles with unique twists and develop new styles that have no precedent.
• Craft beer is generally made with traditional ingredients like malted barley; interesting and sometimes non-traditional ingredients are often added for distinctiveness.
• Craft brewers tend to be very involved in their communities through philanthropy, product donations, volunteerism, and sponsorship of events.
• Craft brewers have distinctive, individualistic approaches to connecting with their customers.
• Craft brewers maintain integrity by what they brew and their general independence, free from a substantial interest by a non-craft brewer.

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