Sombreros, kegs, and teddy bears surround the gleaming Hanukkah lights, on display in a album on Shmaltz Brewing Company’s Facebook page. But what distinguish these holiday scenes are not accessories but rather the very menorahs themselves — they’re made out of beer bottles. They are all entries in Shmaltz’s annual Beer Bottle Menorah Contest, an online holiday contest that is now in its third year.
A beer bottle menorah is exactly what it sounds like: eight brewskis lined in a row, with Hanukkah candles sticking out of them. The problem is how to get those candles to stay put. Creative solutions include placing playing cards, tin foil, upturned bottle caps, and even small dreidels on the top of the beer bottle — all in order to hold that candle in place. The guidelines for last year’s contest offer little help: “We realize the traditional candles still will not fit in the top of the bottles, but we are a handy people from tent dwellers to Jewish carpenters to craft brewers. Behold! A second chance to prove yourselves.” They suggest stuffing a matzo ball in the nape, as a way of holding the candle in place.