The Jew And The Carrot

4 Things Sabra Teaches Us About Hummus

By Anne Cohen

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Thursday May 15 is National Hummus Day. If you’ve been paying attention to Jewish food trends, you might also be aware that 2014 has been declared “The Year of the Hummus.”

That’s a lot of chickpeas.

To celebrate, Sabra (the official dips sponsor to the NFL!) has written a (not-so) handy guide to teach hummus philistines about Israel’s national dip. Here are just some of the things we learned from “Hummus for Dummies”:

1. How to pronounce “hummus”

Do you end in Oos, in Iss, in Uss? According to “Hummus for Dummies,” hummus is a “fun word,” yet difficult to pronounce. Pretty straightforward so far. Then it gets weird:

Some people will tell you that it starts with a “choo” sound made toward the back of your throat (less “choo-choo train” — more “achtung baby”).

If in doubt, you can always just call it “yummus.”

2. Hummus can be fruity

We are told that hummus is a “rich, smooth, creamy dip” made from chickpeas, tahini, garlic, spices, oils, vegetables — and fruits? Mango in your hummus, really?

If that’s not enough to satisfy your sweet tooth, the guide also offers recipes for hummus-based desserts like “Chocolate Hummus Truffles,” and “Chocolate, Coconut and Caramel Hummus Pastries.”

3. “Chickpeas are sometimes confused with nuts.”

Are they? Why? A section called “Browsing through interesting hummus facts” explains that because you can roast and season chickpeas, innocent bystanders could taste the crunchy — and yes, granted — slightly nutty legume and get confused. So once again, just in case you missed that class: Chickpeas are not nuts.

4. Hummus “loves you back.”

Any fan of the veggie-tray can tell you that it’s the dip that packs on the pounds. But now, you can enjoy those fresh carrot and celery sticks the way God intended you to — ”hummus can be the fresh flavorful answer to the prayers at the center of your vegetable tray.” Glad we cleared that one up.

Just kidding Sabra. We love hummus too.


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