The Jew And The Carrot

Is This Site the Kosher Seamless?

By Michael Kaplan

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Brace yourself: you can now browse kosher restaurants and order food right to your doorstep at the click of a few buttons.

It might sound a bit like Grubhub or Seamless, but founder Morris Sued says his startup, which carries only kosher restaurants, “Is like going to a non-kosher supermarket versus a kosher supermarket. You can be sure everything we offer is kosher, and we even specify the types of kosher.”

The startup, called getkosher.com, claims to make ordering kosher food as easy and convenient as possible. “You just sit tight at your home or office and have the food come to you,” the website reads.

The service allows customers to browse partner restaurants in select areas of New York and New Jersey and place orders at the normal menu prices. After a successful few months, the company has just launched partnerships with about 20 restaurants in Midtown Manhattan.

On top of earning commission from restaurant sales, GetKosher also has drivers that deliver on behalf of a number of Brooklyn restaurants without their own delivery services, and generally charge about a $5 additional fee. Their FAQ page says that deliveries outside the normal range are possible, but could include a $75 minimum.

Sued, 22, launched the business about a year ago, but he said it’s only really taken off in recent months. Now GetKosher touts more than 100 partner restaurants and over 2,000 customers and is growing fast, he said.

The idea came about as Sued and his father were picking up kosher shawarma in Brooklyn and felt that in the age of the Internet, all the hassle that goes into picking up a food order could be avoided.

The website logs user information so that customers don’t need to fill out credit card details each time they place an order. Customers can also make orders by phone.

For now, the startup is limited to areas of New York and New Jersey with substantial Jewish populations. But Sued has his sight set on expanding beyond the East Coast, and even beyond the United States. “We’re providing a service to the Jewish community… how amazing would it be to serve everyone, no matter where they are [in the world]?”


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