The Jew And The Carrot

Is Schnitzel the New Falafel?

By Molly Yeh

  • Print
  • Share Share

After three years of slinging their creative takes on Israeli schnitzel at Brooklyn food fair Smorgasburg, SchnitzNYC has finally gone brick and mortar. The owners and siblings Donna and Yoni Erlich, are offering new twists on the classic scnitzel at their new spot in the East Village.

Their Israeli schnitzel, which is slightly thicker than its Austrian counterpart, will continue to be showcased in original hits like the Bamberg sandwich (chicken schnitzel with pickled veggies and caramelized onion dijon) and the Sweet Onion sandwich (chicken schnitzel with roasted beet tzatziki). New comers that weren’t practical for their Smorgasburg location will also be making their debut. Ingredients like shrimp that takes days to make and pork belly that has to be cured for three days were developed specially for the storefront with culinary consultant Stephanie Alleyne. Pork and shrimp, you read those right— so while it’s not a Kosher eatery, vegetarians have the option of a butternut squash and corn schnitzel that’s topped off with honey-sriracha mayo. They’re also currently working on recipes for schnitzel and waffles, a fish schnitzel, a cheese schnitzel, and an apple crisp dessert schnitzel.

The schnitzel loving trio and first time restaurant owners had a relatively smooth opening. “There are always going to be bumps, but I’m mostly surprised with how few there were… I don’t remember ever being in a panic mode, and that’s what comes with Smorgasburg and the years of organization,” said Donna, who helped open Mark Burger in 2009 and is currently working there as the general manager in addition to working at Schnitz. “[At Smorgasburg] we all had time to practice and get to know our customers and work out the kinks,” she added. The team will continue to with their Smorgasburg locations this season.

So what does this new schnitzel heaven look like? “We wanted to make it industrial-slash-homey-slash able to convey a brand. We don’t want to look like Starbucks but we don’t want to look like a hole-in-the-wall… we want to make it duplicable but we gave it character,” said Donna. Their wallpaper is made to look like a newspaper with articles from their fascinating and informative blog that has charted their business ventures from the beginning, and the overall vibe of the place is simple, fun, and bright.

Adding more locations is one goal for the owners, but ultimately, “our goal is to turn schnitzel into the next falafel, the next household thing,” said Donna. With their beautifully fried schnitzels topped with things like a sunny side up eggs or lemongrass mayo and sandwiched into a squishy Tom Cat Bakery pretzel roll, that really can’t happen soon enough.


Permalink | | Share | Email | Print | Filed under: shnitzel, schnitznyc

The Jewish Daily Forward welcomes reader comments in order to promote thoughtful discussion on issues of importance to the Jewish community. In the interest of maintaining a civil forum, The Jewish Daily Forwardrequires that all commenters be appropriately respectful toward our writers, other commenters and the subjects of the articles. Vigorous debate and reasoned critique are welcome; name-calling and personal invective are not. While we generally do not seek to edit or actively moderate comments, our spam filter prevents most links and certain key words from being posted and The Jewish Daily Forward reserves the right to remove comments for any reason.




Find us on Facebook!
  • Happy birthday to the Boy Who Lived! July 31 marks the day that Harry Potter — and his creator, J.K. Rowling — first entered the world. Harry is a loyal Gryffindorian, a matchless wizard, a native Parseltongue speaker, and…a Jew?
  • "Orwell would side with Israel for building a flourishing democracy, rather than Hamas, which imposed a floundering dictatorship. He would applaud the IDF, which warns civilians before bombing them in a justified war, not Hamas terrorists who cower behind their own civilians, target neighboring civilians, and planned to swarm civilian settlements on the Jewish New Year." Read Gil Troy's response to Daniel May's opinion piece:
  • "My dear Penelope, when you accuse Israel of committing 'genocide,' do you actually know what you are talking about?"
  • What's for #Shabbat dinner? Try Molly Yeh's coconut quinoa with dates and nuts. Recipe here:
  • Can animals suffer from PTSD?
  • Is anti-Zionism the new anti-Semitism?
  • "I thought I was the only Jew on a Harley Davidson, but I was wrong." — Gil Paul, member of the Hillel's Angels. http://jd.fo/g4cjH
  • “This is a dangerous region, even for people who don’t live there and say, merely express the mildest of concern about the humanitarian tragedy of civilians who have nothing to do with the warring factions, only to catch a rash of *** (bleeped) from everyone who went to your bar mitzvah! Statute of limitations! Look, a $50 savings bond does not buy you a lifetime of criticism.”
  • That sound you hear? That's your childhood going up in smoke.
  • "My husband has been offered a terrific new job in a decent-sized Midwestern city. This is mostly great, except for the fact that we will have to leave our beloved NYC, where one can feel Jewish without trying very hard. He is half-Jewish and was raised with a fair amount of Judaism and respect for our tradition though ultimately he doesn’t feel Jewish in that Larry David sort of way like I do. So, he thinks I am nuts for hesitating to move to this new essentially Jew-less city. Oh, did I mention I am pregnant? Seesaw, this concern of mine is real, right? There is something to being surrounded by Jews, no? What should we do?"
  • "Orwell described the cliches of politics as 'packets of aspirin ready at the elbow.' Israel's 'right to defense' is a harder narcotic."
  • From Gene Simmons to Pink — Meet the Jews who rock:
  • The images, which have since been deleted, were captioned: “Israel is the last frontier of the free world."
  • As J Street backs Israel's operation in Gaza, does it risk losing grassroots support?
  • What Thomas Aquinas might say about #Hamas' tunnels:
  • from-cache

Would you like to receive updates about new stories?




















We will not share your e-mail address or other personal information.

Already subscribed? Manage your subscription.