The Jew And The Carrot

Chocolate Shwarma — Is This Necessary?

By Danielle Ziri

  • Print
  • Share Share

New food crazes pop up every few months in Israel: chocolate-filled syringes, the cupcake, the kurtosh (a Hungarian cylinder shaped cake which comes in many flavors), and even the cronut made its debut in Tel Aviv this year. So it was only a matter of time until someone created a gimmicky dessert with Israeli sugar addicts in mind. Introducing: the Chocolate Shwarma.

The concept is simple: replace the rotating meat pole with a chocolate one. The chocolate is simply shaved off the pole the way shawarma meat is and put inside a crepe which stands in for pita.

Like any good shwarma sandwich in Israel, toppings are abundant at ChocoKebab in Jerusalem. Here you can choose from halva, marshmallows, chocolate chips and nuts. If you’re looking for a creamy base, you can add a schmear of maple syrup, whipped cream or even dulce de leche to the crepe.

There is definitely something appealing about creating a sweet version of a savory dish. Many have done it before, like Max Brenner’s Chocolate Pizza. But to be honest, the ChocoKebab is nothing more than a crepe, and crepes are not new around here. They have been sold in stands in almost every mall in Israel for years. So the only new thing about the chocolate shawarma the preparation and the packaging.

Facebook

Although it “screams Israel”, the Choco-Kebab was not actually invented in the country: it was brought to the holy land by Oded Cohen, a newbie to the food industry who came across a similar concept during a trip to Sicily.

The first branch opened in Jerusalem a few months ago. Today, there are choco-shawarma stands in Hod HaSharon, Modi’in, and Ness Ziona. More branches are expected to open across the country, including in Tel Aviv.

But Israel’s love for ever-changing trends means they usually don’t last very long — the average life expectancy of a Tel Aviv bar is approximately one year. After that, they usually close, make a few upgrades in decoration and re-open under a new name. Only time will tell the fate of the Choco-shawarma, but be assured: chocolate and crepe connoisseurs will not be fooled.


Permalink | | Share | Email | Print | Filed under: shwarma, chocolate, israel, chocokebab

The Jewish Daily Forward welcomes reader comments in order to promote thoughtful discussion on issues of importance to the Jewish community. In the interest of maintaining a civil forum, The Jewish Daily Forwardrequires that all commenters be appropriately respectful toward our writers, other commenters and the subjects of the articles. Vigorous debate and reasoned critique are welcome; name-calling and personal invective are not. While we generally do not seek to edit or actively moderate comments, our spam filter prevents most links and certain key words from being posted and The Jewish Daily Forward reserves the right to remove comments for any reason.




Find us on Facebook!
  • What do you think of Wonder Woman's new look?
  • "She said that Ruven Barkan, a Conservative rabbi, came into her classroom, closed the door and turned out the lights. He asked the class of fourth graders to lie on the floor and relax their bodies. Then, he asked them to pray for abused children." Read Paul Berger's compelling story about a #Savannah community in turmoil:
  • “Everything around me turns orange, then a second of silence, then a bomb goes off!" First installment of Walid Abuzaid’s account of the war in #Gaza:
  • Is boredom un-Jewish?
  • Let's face it: there's really only one Katz's Delicatessen.
  • "Dear Diaspora Jews, I’m sorry to break it to you, but you can’t have it both ways. You can’t insist that every Jew is intrinsically part of the Israeli state and that Jews are also intrinsically separate from, and therefore not responsible for, the actions of the Israeli state." Do you agree?
  • Are Michelangelo's paintings anti-Semitic? Meet the Jews of the Sistine Chapel: http://jd.fo/i4UDl
  • What does the Israel-Hamas war look like through Haredi eyes?
  • Was Israel really shocked to find there are networks of tunnels under Gaza?
  • “Going to Berlin, I had a sense of something waiting there for me. I was searching for something and felt I could unlock it by walking the streets where my grandfather walked and where my father grew up.”
  • How can 3 contradictory theories of Yiddish co-exist? Share this with Yiddish lovers!
  • "We must answer truthfully: Has a drop of all this bloodshed really helped bring us to a better place?”
  • "There are two roads. We have repeatedly taken the one more traveled, and that has made all the difference." Dahlia Scheindlin looks at the roots of Israel's conflict with Gaza.
  • Shalom, Cooperstown! Cooperstown Jewish mayor Jeff Katz and Jeff Idelson, director of the National Baseball Hall of Fame, work together to oversee induction weekend.
  • A boost for morale, if not morals.
  • from-cache

Would you like to receive updates about new stories?




















We will not share your e-mail address or other personal information.

Already subscribed? Manage your subscription.