The Jew And The Carrot

At Tel Aviv's Latest Cafe Everything Costs a $1

By Haaretz/Roy (Chicky) Arad

  • Print
  • Share Share
Haaretz

Cofix, a new cafe offering everything on its menu, from coffee to sandwiches, for a mere NIS 5 (about $1.25), generated some hysteria upon its opening in north Tel Aviv Monday, knocking the prime minister and Iran’s nuclear program off the patrons’ radar.

Only a few hours after it opened, dozens of people were lined up to get in, with the queue winding down Ibn Gvirol Street.

Most of the customers suspected they’d be getting poor-quality food, but when they discovered the fare was decent, they took it as a miracle.

While you’d think the concept would appeal primarily to the impoverished middle class, those in and waiting to get in Cofix seemed more of an established crowd. Take Saguy, a high-tech executive who lives in the area and was particularly excited by the bourekas and fresh-squeezed juice. Why would someone like him need cheap eats? “Nowadays no salary is enough, didn’t you know that?” he replied. “Wherever you can save, you save. I wouldn’t bring a date here, but I’d come here before the date.”

Just to put things into proportion, a cup of coffee at a cafe normally costs anywhere from NIS 10 to NIS 15.

There wasn’t enough space for everyone in the narrow cafe, so customers grabbed the tables at the adjacent shwarma joint and the nearby Ilan’s House of Coffee, which was practically empty.

Read more at Forward.com.


Permalink | | Share | Email | Print

The Jewish Daily Forward welcomes reader comments in order to promote thoughtful discussion on issues of importance to the Jewish community. In the interest of maintaining a civil forum, The Jewish Daily Forwardrequires that all commenters be appropriately respectful toward our writers, other commenters and the subjects of the articles. Vigorous debate and reasoned critique are welcome; name-calling and personal invective are not. While we generally do not seek to edit or actively moderate comments, our spam filter prevents most links and certain key words from being posted and The Jewish Daily Forward reserves the right to remove comments for any reason.




Find us on Facebook!
  • BREAKING NEWS: Israel has officially suspended peace talks with the Palestinians.
  • Can you guess what the most boring job in the army is?
  • What the foolish rabbi of Chelm teaches us about Israel and the Palestinian unity deal:
  • Mazel tov to Idina Menzel on making Variety "Power of Women" cover! http://jd.fo/f3Mms
  • "How much should I expect him and/or ask him to participate? Is it enough to have one parent reciting the prayers and observing the holidays?" What do you think?
  • New York and Montreal have been at odds for far too long. Stop the bagel wars, sign our bagel peace treaty!
  • Really, can you blame them?
  • “How I Stopped Hating Women of the Wall and Started Talking to My Mother.” Will you see it?
  • Taglit-Birthright Israel is redefining who they consider "Jewish" after a 17% drop in registration from 2011-2013. Is the "propaganda tag" keeping young people away?
  • Happy birthday William Shakespeare! Turns out, the Bard knew quite a bit about Jews.
  • Would you get to know racists on a first-name basis if you thought it might help you prevent them from going on rampages, like the recent shooting in Kansas City?
  • "You wouldn’t send someone for a math test without teaching them math." Why is sex ed still so taboo among religious Jews?
  • Russia's playing the "Jew card"...again.
  • "Israel should deal with this discrimination against Americans on its own merits... not simply as a bargaining chip for easy entry to the U.S." Do you agree?
  • For Moroccan Jews, the end of Passover means Mimouna. Terbhou ou Tse'dou! (good luck) How do you celebrate?
  • from-cache

Would you like to receive updates about new stories?




















We will not share your e-mail address or other personal information.

Already subscribed? Manage your subscription.