The Jew And The Carrot

Tel Aviv's Bakery 29 Bakes for Good

By Ronit Treatman

  • Print
  • Share Share
Courtesy of Bakery 29

How do Jewish foodies satisfy their urge to engage in tikkun olam? They bake for a good cause! Challah for Hunger is the best known of these organizations, but not the only one. In Israel, one baker’s commitment to tzedakah has found a permanent home in Bakery29. For Rosh Hashanah, its pastry chefs create the moistest, most fragrant, and most decadent honey cake in Tel Aviv — all for a good cause.

Located in a restored Bauhaus building in the gentrifying Ahad Ha’Am Street in Central Tel Aviv, Bakery29 turns out gourmet baked goods with a mission. All profits go to the IMPACT college scholarship program for low-income combat soldiers who have served in the IDF.

Local wildflower honey is combined with a sprinkling of cinnamon, Muscat wine, a hint of grated orange peel, and a touch of coffee in the cakes which are baked fresh daily. The recipe has been handed down in the family of Bakery29’s proprietor, Netta Korin. “My mother is an amazing baker,” Korin shared with me. “This is the Rosh Hashanah cake I grew up with. My family brought it to Israel from Eastern Europe. They called it ‘lekach’ in Yiddish. It doesn’t feel like Rosh Hashanah unless the smell of this cake baking fills my home.”

Korin was born in Israel, but her family relocated to the United States when she was a child. At 25, she discarded a successful career on Wall Street to move back to Israel and open a bakery, with the hopes of finding a non-profit to donate her profit to.

The scholarship she settled on, “Opens people’s eyes to the possibilities of who they can be. The first soldier I interviewed to be a scholarship recipient had served in the combat engineering unit. I asked him what he was planning to do after the army,” she says. He responded, “I think I can be a mechanic.” Korin exclaimed, “Of course he could be a mechanic! Or he could study at the Technion, and become an engineer!” He received a scholarship, and became the first person in his family to attend college.

Korin also likes the fact that the scholarship provides support services for its recipients and requires them to volunteer 130 hours of their time at another non-profit. Her baking for good feels a bit like “Pay it Forward.” Each cake helps set in motion actions for the greater good.

Bakery 29 is kosher dairy, with certification from the Tel-Aviv Rabbinate. Ehad HaAm 29, Tel Aviv; 03-560-2020


Permalink | | Share | Email | Print | Filed under: Honey Cake, Rosh Hashanah, Challah for Hunger, Baking for good, Bakery 29

The Jewish Daily Forward welcomes reader comments in order to promote thoughtful discussion on issues of importance to the Jewish community. In the interest of maintaining a civil forum, The Jewish Daily Forwardrequires that all commenters be appropriately respectful toward our writers, other commenters and the subjects of the articles. Vigorous debate and reasoned critique are welcome; name-calling and personal invective are not. While we generally do not seek to edit or actively moderate comments, our spam filter prevents most links and certain key words from being posted and The Jewish Daily Forward reserves the right to remove comments for any reason.




Find us on Facebook!
  • "Woody Allen should have quit while he was ahead." Ezra Glinter's review of "Magic in the Moonlight": http://jd.fo/f4Q1Q
  • Jon Stewart responds to his critics: “Look, obviously there are many strong opinions on this. But just merely mentioning Israel or questioning in any way the effectiveness or humanity of Israel’s policies is not the same thing as being pro-Hamas.”
  • "My bat mitzvah party took place in our living room. There were only a few Jewish kids there, and only one from my Sunday school class. She sat in the corner, wearing the right clothes, asking her mom when they could go." The latest in our Promised Lands series — what state should we visit next?
  • Former Israeli National Security Advisor Yaakov Amidror: “A cease-fire will mean that anytime Hamas wants to fight it can. Occupation of Gaza will bring longer-term quiet, but the price will be very high.” What do you think?
  • Should couples sign a pre-pregnancy contract, outlining how caring for the infant will be equally divided between the two parties involved? Just think of it as a ketubah for expectant parents:
  • Many #Israelis can't make it to bomb shelters in time. One of them is Amos Oz.
  • According to Israeli professor Mordechai Kedar, “the only thing that can deter terrorists, like those who kidnapped the children and killed them, is the knowledge that their sister or their mother will be raped."
  • Why does ultra-Orthodox group Agudath Israel of America receive its largest donation from the majority owners of Walmart? Find out here: http://jd.fo/q4XfI
  • Woody Allen on the situation in #Gaza: It's “a terrible, tragic thing. Innocent lives are lost left and right, and it’s a horrible situation that eventually has to right itself.”
  • "Mark your calendars: It was on Sunday, July 20, that the momentum turned against Israel." J.J. Goldberg's latest analysis on Israel's ground operation in Gaza:
  • What do you think?
  • "To everyone who is reading this article and saying, “Yes, but… Hamas,” I would ask you to just stop with the “buts.” Take a single moment and allow yourself to feel this tremendous loss. Lay down your arms and grieve for the children of Gaza."
  • Professor Dan Markel, 41 years old, was found shot and killed in his Tallahassee home on Friday. Jay Michaelson can't explain the death, just grieve for it.
  • Employees complained that the food they received to end the daily fast during the holy month of Ramadan was not enough (no non-kosher food is allowed in the plant). The next day, they were dismissed.
  • Why are peace activists getting beat up in Tel Aviv? http://jd.fo/s4YsG
  • from-cache

Would you like to receive updates about new stories?




















We will not share your e-mail address or other personal information.

Already subscribed? Manage your subscription.