The Jew And The Carrot

Cooking for the High Holidays? There’s an App for That

By Lucy Cohen Blatter

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Just in time for Rosh Hashanah, the Manischewitz company launched a new, free iPhone and Android recipe app that makes meal preparation a lot more high-tech.

Sure, the Manischewitz Recipe and Holiday Guide is something of a promotional gimmick — all of the hundreds of recipes featured include at least one Manischewitz product of some sort. But skeptics should take note that some of those Manischewitz ingredients are things like olive oil or broths, products that can easily be replaced by other brands or homemade versions.

Recipes are divided into sections — Everyday Cooking, Shabbat and holidays — both Jewish (Rosh Hashanah, Sukkot, Purim, Chanukah, etc.) and American (July 4th and Thanksgiving). Within each category users can also sort by Meat, Dairy and Pareve. We’re personally loving the looks of the Mexican Brisket and the Pomegranate-Braised Brisket for Rosh Hashanah.

Recipes come from a variety of sources — home chefs, professionals (with quite a few coming from cookbook author and Manischewitz Cook-Off head judge Jamie Geller), as well as from finalists and winners of the last seven Manischewitz Cook-Offs.

Users can download the app by searching for “Manischewitz” in the App Store (for Apple products) or the Google Play Store (for Androids) or by visiting the respective stores for Apple and Android.


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